Why Elon Musk Rebranded Twitter as X Rebranding the social network as X marks the billionaire’s latest gamble to reinvent the company, after buying it last year for $44 billion.

Twitter Rebranded as ‘X’ Twitter has rebranded as “X” worldwide, under the direction of owner Elon Musk. An “interim” logo featuring a white X on a black background has replaced the original blue bird logo on the platform, signaling the billionaire’s intention to transform the social media network into an “everything app” similar to China’s WeChat. Musk on Sunday chang…