Personalization challenges for retailers – whats working for you? Hi all, I manage marketing processes for a few retailers in Serbia, Croatia, and Romania, and boy personalization has been a challenge. Customers here want tailored experiences like product recs based on their browsing. But the big tools like Dynamic Yield and Optimizely feel out of reach with our budgets and GDPR headaches I’ve been experiment…

How big of a problem is personalization for you and how do you solve it? Hey fellas, i guess we can agree that the word “personalization” is thrown around a LOT and i just wanted to know what works for you guys and what doesn’t. Do u use segment based personalization or personalization for each customer? And how has your experience been in either case? Does it even make that much of a difference, like what’s the RO…