Michelob Ultra: Proud Sponsor of Taylor Sheridan and All of His Shows Common thread running through TS’ shows: Michelob Ultra. Lioness S02E07 — they grab a couple of MUs from the fridge. Then gang shows up with a case of MUs! Landman — main character says he’s take a beer only if it’s Michelob Ultra I wonder how much they’re paying him for these promo spots? submitted by /u/nrgins