Opinions: Which social media platform is the best for marketing a SaaS platform? Hey everyone, I’m trying to figure out how best to build my social media audience and I wanted to see which platform I should invest the most time in to grow the audience for my SaaS platform. Additionally, is spending money to boost posts worthwhile for a small startup or would that just be burning money? submitted by /u/anamap_alex

Marketing & Social Media News you should care about today 🚩 1/ Pepsi CMO Todd Kaplan is leaving the company. 2/ IAB Tech Lab releases Data Deletion Request Framework. 3/ TikTok approved election disinformation ads targeting Ireland. 4/ X will now allow p*rn content on platform. 5/ Twilio is debuting Linked Audiences & Data Graph for Segment CDP. 6/ Nebula strikes a new deal with Spotify to stream video…

What is this Digital marketing benefit? You can take the social Digital marketing service? submitted by /u/Robel-552371

Social Media Marketing News you should care about today 1/ Meta has started testing unskippable video ads on Instagram. 2/ From 5th July, Google will stop indexing sites that don’t work on mobile. 3/ LinkedIn expands access to video ads. 4/ TikTok is showing more content you engaged with in the past with labels ‘You liked’ and ‘You Downloaded’. 5/ Threads App launched swipe right on a post to like op…

Transitioning from Design to Marketing: HELP! I have been working as a designer for over three years, specializing in graphic design, video editing, and motion graphics. I am interested in exploring a career in marketing but don’t know where to start. I have seen my colleagues working in marketing, mostly with Meta ads or Google ads, so I have an idea of what marketing involves. Coming from…

Social Media and marketing updates you should care about today! Top 6 Updates of the Week: Google confirms the leaked search documents are real. TikTok denies claims of creating a U.S version of their algorithm, to fight the potential ban. Instagram’s try to make notes feature more interactive with likes, prompts & mentions. PayPal is launching an ad network, turning user purchase data into ad business….

Influencer Marketing – what am I doing wrong? I recently l launched a women’s hiking apparel brand. My initial product is leggings made for hiking which are unique by the features they offer (zipper pockets, waistband, material, durability, sculpting butt, etc). My bf has a very successful business in a different niche which uses affiliate marketing and he does extremely well. He recommende…

Social Media Marketing news you should care about this week Top 6 Updates of last Week: Canva announced an enterprise platform, AI features and refreshed UI. TikTok previews new ad tools and AI creative suite at TikTok World Event. Google announces new ad creative and targeting tools for AI overviews, PMax & more. Meta adds automated video ad option to Automated Catalog Ads offerings. X is making li…

Are We Investing Too Much in Marketing Technology? ChatGPT would introduce this topic by talking about the vast and swiftly expanding landscape of marketing technology. And it would be right to do so. According to Scott Brinker at chiefmartec.com, we’ve seen a 500 percent increase in MarTech solutions over the past decade. And ironically, thanks to ChatGPT and AI, we’re poised to see

Are We Investing Too Much in Marketing Technology? ChatGPT would introduce this topic by talking about the vast and swiftly expanding landscape of marketing technology. And it would be right to do so. According to Scott Brinker at chiefmartec.com, we’ve seen a 500 percent increase in MarTech solutions over the past decade. And ironically, thanks to ChatGPT and AI, we’re poised to see

Pinterest for Retail: Social Media Marketing Tactics That Work Now, Pinterest has nearly 500 million users worldwide, and it generated over 3 billion in revenue in 2023. Retail social media marketers cannot afford to ignore this platform. And yet it remains elusive to so many between the recommended tall images to distributing content to boards within an account, aspects of Pinterest remain just different

Pinterest for Retail: Social Media Marketing Tactics That Work Now, Pinterest has nearly 500 million users worldwide, and it generated over 3 billion in revenue in 2023. Retail social media marketers cannot afford to ignore this platform. And yet it remains elusive to so many between the recommended tall images to distributing content to boards within an account, aspects of Pinterest remain just different

Marketing platform recommendations? 4-6 months ago I started dropping shipping for like the 3rd time and was running payed ads on TikTok. I probably spent 300 testing ads (nothing really hit hard) but I got a hand full of sales. I then changed my product and website and spent 200 on testing ads to sell like 1 item. Then I quit because I wasn’t seeing progress. Back in 2019 the 2n…

How to Use Influencer Marketing for Retail | Social Pulse Podcast, Ep. 1 The influencer marketing has grown into a 21 billion dollar industry, which likely isn’t a surprise to you. What may be a surprise is that 60% of brands work with at least 10 influencers. That’s a lot of external advocates to have to identify, manage, build processes for, and execute campaigns with. Building out a

One liners of this week’s TEN marketing stories you should probably know TikTok’s Instagram competitor app for sharing photos, TikTok Notes has arrived today in select markets, including Canada. America’s largest bank launches first bank-led digital media network. Advertisers can now serve personalized offers to Chase Bank’s 80M customers based on their spending habits. (Reuters) Airchat: The new social ap…

Digital Marketing Hope everyone is doing well in the eCommerce Business. I have opened a store DecorKnot which is selling original Buddisht arts and paintings which are imported from Nepal and Tibet. I have been running FB ads for a 1.5 months or so and have only got about 550 clicks on my website and only made 1 sale so far. Any recommendation on how I can impro…

Here’s what happened in marketing & social recently Top 6 Updates of the Week: JP Morgan Chase launches digital media business, retail media continues to win. TikTok confirms they are working on a IG Competitor, TikTok Notes for photos content. Meta is testing an AI-powered search bar in Instagram. AirChat is the new trending social media platform, it’s audio only. Youtube threatening TikTok…

Is affiliate marketing on social media as profitable atm as it once was? Hi all. We run a start up that is scaling their social media marketing and we noticed that affiliate marketing is not having the impact that we hoped. Im asking if its in decline because we would love to know if its the general trend or if our affiliate campaign is just trash. Has anyone else had the same experience or has some insight on this? …

Affiliate Marketing Does anybody have any experience utilizing affiliate marketing or other 3rd party marketing for their brand? Did you see an increase in sales? Has it been more efficient than doing your own in house marketing? Any info would be greatly appreciated. submitted by /u/Accomplished-Let865

Best tools for paid marketing attribution? Hi! I’m helping my friend with marketing for his his ecomm business and noticed he was struggling with measuring ROI on different ad channels (meta, google, etc). What tools do people use for attribution? He’s doing like $2m /year in sales. submitted by /u/schrodingerscheese