Microsoft’s fullscreen Xbox pop-up ads don’t have to be annoying
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Microsoft’s fullscreen Xbox pop-up ads don’t have to be annoying Screenshot by Tom Warren / The VergeWhen I turned my Xbox on yesterday, I was greeted with a fullscreen pop-up ad for Call of Duty: Modern Warfare III. I posted on X (Twitter) about it and thought nothing more of it because annoying as it was, this isn’t the first time Microsoft has used a fullscreen takeover to promote one of its new games — an…