Tumblr is downscaling after failing to ‘turn around’ the site Illustration: The VergeTumblr is downscaling its ambitions after failing to reach goals for a new audience, aiming to move some staff members to other divisions of parent company Automattic. A leaked memo, which circulated on Tumblr and was confirmed in a Verge comment by Automattic CEO Matt Mullenweg, says that “the majority” of Tumblr’s non-su…