#deepfakes

how do you see deepfakes affecting pr and marketing?

( www.reddit.com )

how do you see deepfakes affecting pr and marketing? hi, i am an AI expert and run a tech startup in nyc. we are exploring different use-cases of deepfake detection tools. one common attack vector that has become increasing popular is folks impersonating a brand/celebrity to get viral (mr beast’s deepfake). i am a newbie when it comes to marketing and brand management. anyone one here who has acti…

Reddit Social Media 585 2024-03-13

Microsoft offers politicians protection against deepfakes

( www.theverge.com )

Microsoft offers politicians protection against deepfakes Julia Nikhinson/For The Washington Post via Getty ImagesAmid growing concern that AI can make it easier to spread misinformation, Microsoft is offering its services, including a digital watermark identifying AI content, to help crack down on deepfakes and enhance cybersecurity ahead of several worldwide elections. In a blog post co-authored by M…

The Verge 781 2024-02-23