How big of a problem is product deduplication and how do you solve it ? Hi all.. I’m exploring viable process improvement possibilities in the ecommerce space and came across this problem. I found that large orgs like Walmart invest in it. Curious to learn how big this problem is or even problems around product attributes are (like product normalization, compliance checks, etc.) and how it is usually solved. sub…

Facebook conversions deduplication I have a Shopify store with Facebook & Instagram set up as a sales channel. The ‘Share Data’ option is set to Maximum so it’s sending events from both the FB Pixel and Conversions API. We’ve noticed some duplicate conversions coming through. My understanding was that these would be deduplicated by Facebook. However, we are seeing a number of dup…