Do you think more e-commerce people are “creative” people or “numbers” people?
Do you think more e-commerce people are “creative” people or “numbers” people? All of the e-commerce influencers and agencies and everyone in the e-commerce space keep talking about the “new trend” of understanding your contribution margin or they always give the tip “make sure to know your sku economics” and they condescendingly explain why CAC needs to be less than contribution margin unless you have good ltv and if you’…