#combined

Combined attribution dashboard?

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Combined attribution dashboard? My company uses Shopify for our e-commerce store. All of our ads use UTM tracking in the final URL, but since people usually take multiple touches before they make a purchase, a lot of these UTM tags fall off along the way. Meta, Google, and TikTok pixels help to fill in the gaps, as well as a post purchase survey that asks where they heard abou…

Reddit ecommerce 244 2023-07-08