What Happened to Brand Collaborations? Have We Forgotten This Skill?
What Happened to Brand Collaborations? Have We Forgotten This Skill? Remember in the ’90s and 2000s when brands teamed up to promote products? You’d buy one thing and get something else free, or there’d be bundles where you’d discover a completely new product. It made shopping exciting and felt like brands were adding real value by coming together. Now it’s just ads everywhere—Google, Facebook, rinse, repeat. It’…