Binance CMO Hails Istanbul as a Crypto Hub Rachel Conlan, the new Chief Marketing Officer (CMO) of Binance, the world’s largest cryptocurrency exchange by trading volume, conducted an interview with Serdar Turan as part of CoinDesk Türkiye’s Exclusive Interview series.

Why Performance Marketing Is the Key to CMO Success Performance marketing gives marketers the ability to directly attribute their activity to performance and prove ROI. It’s a win-win strategy that uses pay-for-performance tactics–like affiliate marketing, influencer campaigns, or pay-per-click ads–to track and measure the success or failure of an activity. Would you pay hundreds of dollars for a…