Meta ads – 1 CBO or multiple CBOs I’ve been watching a lot of Nick theriot lately and following his 1 CBO, many ad sets and let one ad set take majority of spend strategy. His strategy is to never turn off any ad sets – if some ad set doesn’t spend, then that means it’s shit anyways. It worked okay at low scale (< $100 per day) but performance goes down when scaling. Also when t...