Two different niches in the same category (graphic t-shirts), separate brands or keep together?
Two different niches in the same category (graphic t-shirts), separate brands or keep together? I’m kicking off a store selling a few shirt designs that I’ve come up with. My problem is that while they’re all in a similar category (inside jokes, memes, etc) the niches are different. One is for software engineers, the other is for hvac people. Would you keep these as separate brands and websites, growing each on their own, or combine them…