Google Rolls Out AI-Powered Updates To Performance Max Campaigns via @sejournal, @MattGSouthern Google enhances Performance Max campaigns with AI-powered asset testing, video optimization, and improved campaign management tools for advertisers. The post Google Rolls Out AI-Powered Updates To Performance Max Campaigns appeared first on Search Engine Journal.

Should Anti-Trans Campaigns Be Seen as Products of a Moment? Everything that challenges the status quo shakes our idea of normal.

Trump’s Attacks Again Turn Nasty in Campaign’s Waning Days Donald Trump is escalating his attacks against Kamala Harris, turning more personal and derogatory, a pattern from his campaigns in 2016 and 2020.

Festive Social Media Campaigns for the Holidays: Tips for Retailers For most retailers, the holiday season is the most wonderful time of the year. The average business generates 26.8% of annual retail sales. Yet between holiday promos and ad campaigns, this season can easily become the most competitive time of year. To meet Q4 sales goals for your retail business, you have to stand out

Top 7 Most Emotionally Engaging Olympics Ads (P&G Campaigns Are Winning) via @sejournal, @gregjarboe Uncover the most powerful and emotionally engaging Olympics ads. Dive into the top-ranked Procter & Gamble campaigns that resonated with viewers. The post Top 7 Most Emotionally Engaging Olympics Ads (P&G Campaigns Are Winning) appeared first on Search Engine Journal.

Looking for ideas for new email marketing campaigns for ecommerce I am a personal assistant to a client who sells over 2000 different items and restocks weekly, typically adding 150+ items each week. We always send a restock email to our entire list. Twice a month, we send a campaign featuring items on sale, usually those that don’t sell quickly. Here are some stats: 23.3% monthly open rate 1.73% monthly place…

Campaigns Can Now See What You Watch on TV. It’s Changing Everything. submitted by /u/LollipopChainsawZz

How to double your revenue from email campaigns This post is all about deliverability. The basic math equation is simple. More people will buy from your emails if more people see your emails. So if your open rates are below 20%, you can probably double them by just following the basic tips I give you below. With that being said, let’s get started. Here are 10 things you should avoid doing reg…

How to double your revenue from email campaigns This post is all about deliverability. The basic math equation is simple. More people will buy from your emails if more people see your emails. So if your open rates are below 20%, you can probably double them by just following the basic tips I give you below. With that being said, let’s get started. Here are 10 things you should avoid doing reg…

OpenAI Says Russia and China Used Its A.I. in Covert Campaigns Iran and an Israeli company also exploited the tools in online influence efforts, but none gained much traction, an OpenAI report said.

Meta says it removed six influence campaigns including those from Israel and China Illustration: Nick Barclay / The VergeMeta says it cracked down on propaganda campaigns on its platforms, including one that used AI to influence political discourse and create the illusion of wider support for certain viewpoints, according to its quarterly threat report published today. Some campaigns pushed political narratives about current e…

Are selfie campaigns on social media a waste of time? We’ve all seen them! Companies and brands using selfie campaigns to leverage user-generated content to boost engagement. But are they effective? I often feel they risk authenticity for engagement and come off as superficial and unoriginal. It feels like a tactic that might have worked well 10 years ago. Probably it also depends on the type of in…

Trump Demands a Cut of Donations From Campaigns That Use His Name The Trump campaign said that candidates using his brand should turn over at least 5 percent of donations and encouraged them to send more than the minimum.

Nailing hard flash look in these campaigns? submitted by /u/halopeno1

Examples of grassroots campaigns winning against giants Hey guys, I’m trying to come up with some examples of social media users banding together against a corporate entity and winning, preferably with somewhat comedic results. Something in the vein of Killing In The Name winning the xmas no. 1 in 2009 or Kanye’s Reddit turning into a H.caust memorial board. Any other ideas? Thanks guys submitted…

Examples of grassroots SM campaigns winning against giants Hey guys, I’m trying to come up with some examples of social media users banding together against a corporate or other major entity and winning, preferably with somewhat comedic results. Something in the vein of Killing In The Name winning the Christmas no. 1 in 2009 or Kanye’s Reddit turning into a Taylor Swift page. Any other ideas? Thanks guy…

Best way/platform to send email campaigns? I paid $7 for a month of squarespace email campaigns. I’m now seeing it’s only for 3 emails. This seems like a rip off. What platforms do people use- I send about one email a week featuring a product etc. thank you! -I’ll make a separate post, but also just seems like squarespace ecomm charges you for everything. Not sure it’s worth it. subm…

Avoiding Keyword Cannibalization Between Your Paid and Organic Search Campaigns via @sejournal, @coreydmorris Keyword cannibalization between SEO and PPC can be a hidden issue that hurts performance. Learn how to identify and prevent it. The post Avoiding Keyword Cannibalization Between Your Paid and Organic Search Campaigns appeared first on Search Engine Journal.

UGC Social Media Campaigns (Question) As a social media manager, would you benefit from a platform that allows you to create UGC video campaigns? Create a campaign, then invite your audience/customers to create video content via a QR code or Link. Once they make your branded content- and all of the content syncs to one place (a dashboard)- so no more having to look under hashtags fo…

Measuring Impact of Suprise & Delight campaigns Question: How do you measure the impact of an S&D campaign? Is it simply from those that publicly posted, you have potential reach (their followers) and engagements with the post? Thanks! submitted by /u/MixingDrinks