Best place for understanding what sort of metrics are expected (CAC/LTV etc.)? Hey, So I’m building a cosmetics brand – skincare focused. I’m having some success on ebay/etsy but I’d like to know more about going D2C. I want to know what CAC/LTV and other marketing metrics I can expect. Does anyone know where I can find resources on this? Maybe case studies? Sites that contain other brands numbers and so on…. Or anything…