Struggling with building a brand vs piggy-backing on other brands
Struggling with building a brand vs piggy-backing on other brands Hi, I’m currently struggling with getting any traction with my own brand that I’m building. I’m in the perfume industry where the meta now is to create clones of other, already established brands, essentially piggy-backing on their marketing. “Instead of paying 200€ per bottle you can pay 30€ for the same scent!” type of marketing is what’s bei…