Inventory advice for a bootstrapping new brand Hi! I’m launching a new brand in the home goods space this fall. It’s completely self-funded/bootstrapped. I was hoping to get advice on how to plan out inventory. I’m bringing in about 100 units of product for launch. Lead-time for manufacturing is about 8 weeks. Should I wait until I sell enough of the 100 units to fund my second PO? Do I do…

The 5 Lessons I Learned Bootstrapping my e-Commerce Business to $40M I started in e-Commerce in 1998. I worked in a brick and mortar store that served the local community. The owners allowed me to use their distributor accounts to buy the luxury version of the products we sold in store and sell them online. I started selling out by selling those products on eBay. By 2003 I had switched over to selling nearly excl…