BFCM results this year How did you all do? Did you do better this year, than you did last year? What were your impressions of your customers spending behavior? submitted by /u/Miserable_Head6121

What are your plans for *after* BFCM? According to this popular tweet (https://x.com/KaylarWill/status/1859590117767168078), Some customers shun all sales (citing “deceptive pricing”) and shop after the season. In our store, we plan to at full-price except for a few sale items that stay on sale on the homepage for conversions. We haven’t made a lot of modifications to our store fo…

BFCM Google Cap Anybody seeing Google not spend even on PMAX? I have a substantial 7k day budget and I’m still not spending in full. Google tells me to lower target ROAS I’ve been consistently around 7 Roas MoM on Google for most of the year currently lowered most campaigns to a target of 5. They continue to tell me to lower it in order to reach more people and…

How I Optimized My Influencer Marketing Strategy (Tips for BFCM) Influencer marketing has always been tricky to measure. The classic approach of using a single landing page doesn’t exactly work when each influencer’s audience has unique tastes and expectations. So, I started experimenting with personalized funnels—one for each influencer, tailored from the social media click through to checkout. Here’s the pr…

BFCM insights for eCommerce Hey fellow Redditors! Did you know that the average store spent almost twice as much on Facebook compared to Google in November 2022? Let’s see what they were doing with ads. So, the share of ads with discounts steadily increased: September: 23% October: 25% November: 27% (for now) The most used percentage in November is 20% When it comes …

BFCM dilemma Hello dear folks, I have an unfortunate situation on my hands. In September, we had a preorder of a product that was set to ship in October. This was delayed until November, and will now be shipping right before the BFCM holiday (around the 20th). The customers have been nice and understanding of why the delay happened and not a single one has a…

+1,000 Shopper BFCM Survey We asked over 1000 shoppers what they are expecting from brands this BFCM. Here are some of my favorites that might be helpful for the community! 🤝 53.1% of customers expect some sort of “early access” AND are “very likely” to check if the products are available on Amazon. 24.4% of customers are expecting Black Friday to have the biggest discou…

Turning off email sign up for BFCM I offer a 10% voucher for signing up to our email list (using Klaviyo). One thought I’ve just had is that I don’t want people to be able to use this with our Black Friday sales. They would essentially get a discount on an already discounted product. How would you approach this? I’ve had a reminder set for a while to turn off the pop up around th…

How long before BFCM do sales start to slow for you? Just wondering how long prior to Black Friday do you notice your sales begin to slow down as customers wait to see what sales are available? submitted by /u/United-Skill