#barstool

Barstool Sportsbook operator rebrands as ESPN Bet in a new $1.5 billion licensing deal

( www.theverge.com )

Barstool Sportsbook operator rebrands as ESPN Bet in a new $1.5 billion licensing deal ESPN Bet pitch and app mockup | Image: Penn EntertainmentAs ESPN’s future drifts in the direct-to-consumer wind, a deal with Penn Entertainment will let the sportsbook rename existing properties, like its Barstool Sportsbook, to ESPN Bet. In return, Penn is scheduled to pay ESPN $1.5 billion over the next ten years, as well as warrants to buy sh…

The Verge 115 2023-08-09