Social Media and Augmented Reality It was in the mid-2000s that social media platforms such as Twitter, Instagram and Facebook became popular and quickly became fertile grounds for experimentation with and self-expression through new technologies. It was Snapchat in 2015 that can be principally credited with introducing AR lenses and filters in the domain of social media when it …

Alibaba-backed Xreal launches augmented reality glasses with new chip as Meta rivalry heats up Xreal is betting on glasses, rather than headsets like Apple’s Vision Pro or the Meta Quest, to be the mass-market winners in augmented reality.

Inside Google’s augmented reality reset submitted by /u/MishaalRahman

Is there an impact of Augmented Reality (AR) on e-commerce metrics? Hello, my name is Oleksii. I am a student who is interested in the influence of AR on e-commerce and is now working on a thesis on it. I believe that AR in e-commerce will definitely skyrocket some of the metrics in e-commerce, making this technology as innovative in this area as AI. However, for this statement words alone are not enough, we nee…

Chinese augmented reality firm Xreal launches next-gen glasses in challenge to Meta and Apple Xreal is looking to compete compete against the Apple Vision Pro that will launch next year, alongside new hardware from Facebook-parent Meta.

What are your experiences with Augmented Reality? Has anyone used Augmented Reality, anything from simple AR product visualizations to serious AR marketing campaigns. If so, what was your experience? Was it effective? submitted by /u/tjjpschilling1

Google’s augmented-reality dream turned into chaos. Insiders say constant pivots are delaying its master plan to chase Apple. submitted by /u/MishaalRahman

Max Uses Augmented Reality to Promote Season 3 of Warrior – Interactive murals offer AR experiences in three U.S. cities submitted by /u/InternationalForm3

Williams to reveal 2021 Formula 1 car using augmented reality Williams has announced it will reveal its new car for the 2021 Formula 1 season using augmented reality on Friday afternoon