ChatGPT Search Fails Attribution Test, Misquotes News Sources via @sejournal, @MattGSouthern ChatGPT Search misattributes news content, Columbia study finds, raising concerns for publisher visibility. The post ChatGPT Search Fails Attribution Test, Misquotes News Sources appeared first on Search Engine Journal.

How do you make ecommerce channel advertising spend decisions with small and seemingly unreliable purchase attribution numbers? I manage performance marketing for an ecommerce selling fairly expensive educational products and the campaign budgets aren’t big. This means that on a monthly basis, I’m looking at around 140 sales in total, 30 of which get attributed to campaigns in GA4 (almost no difference when checking the Data Driven attribution model instead of Last Click…

Attribution Tracking Strategy? This has probably been discussed often in the past but I’m pulling my hair out with the best way to track all revenue channels and their attribution as they ALL favor themselves. We also drop catalogs every year, so that channel ALSO claims all the sales. We’ve tried TW and didn’t feel like it was worth the monthly costs as the data wasn’t eye o…

Google Analytics Update To Improve Paid Search Attribution via @sejournal, @MattGSouthern Google to update GA4 attribution, correcting paid search conversion tracking while potentially impacting ad budgets. The post Google Analytics Update To Improve Paid Search Attribution appeared first on Search Engine Journal.

Best tools for paid marketing attribution? Hi! I’m helping my friend with marketing for his his ecomm business and noticed he was struggling with measuring ROI on different ad channels (meta, google, etc). What tools do people use for attribution? He’s doing like $2m /year in sales. submitted by /u/schrodingerscheese

What Attribution Model Do You Use? We’ve tried everything from first click, last click, last non-direct click, Google’s “data driven”, time decay, linear, etc. It seems like each comes with its own blind spots and issues. I’m wondering what everyone else is using these days. How did you settle on the attribution model you use and what have you found to be its benefits in comparis…

Beyond Last-Click: Exploring Multi-Touch Attribution Models Understanding the customer journey and attributing conversions correctly is crucial for businesses to understand their customers’ behavior, make data-driven decisions, and optimize marketing strategies. Though the last-click attribution model has been a go-to for many marketers for many years, it oversimplifies the complexity of modern consumer …

What is the best attribution software? Hi guys. I am just starting my experience in the digital advertising topic, and would appreciate your advice. The company I work for hired an agency to take care of our ads (we are just with Google Ads and Facebook Ads at the moment), and they requested for Gyros like a year ago, to track the results. Recently, they are suggesting to change that…

How do coupon browser extensions get attribution for sales ? Hey everyone ! I have stumbled across several coupon browser extensions. I understand how they work, by injecting lots of coupon codes and seeing which one provides the greater discount. What I don’t understand is how these extensions make money when codes that aren’t theirs, like something generic as SAVE10, make money. Do they reload the chec…

Polygon Claims Matter Labs Copied Its Code Without Attribution In a blog post, Polygon shared that Matter Labs had copy-pasted part of the code from their Plonky2 library.

July Heat Waves Affected by Climate Change, Attribution Study Finds The latest study from World Weather Attribution scientists predicts that extreme heat waves will return more frequently.

Combined attribution dashboard? My company uses Shopify for our e-commerce store. All of our ads use UTM tracking in the final URL, but since people usually take multiple touches before they make a purchase, a lot of these UTM tags fall off along the way. Meta, Google, and TikTok pixels help to fill in the gaps, as well as a post purchase survey that asks where they heard abou…