Dell Apes iPhone ‘Pro’, ‘Pro Max’ Naming Strategy for New PC Lineup
Dell Apes iPhone ‘Pro’, ‘Pro Max’ Naming Strategy for New PC Lineup Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to Apple’s iPhone nomenclature. The computer manufacturer is retiring its long-standing product names like XPS and Inspiron in favor of three straightforward tiers: Dell, Dell Pro, and Dell Pro Max – a clear copy of…