New to social media role, advice on presenting analytics to higher ups and team? Hello! I just took on the social media role at my company where previously I was doing something drastically different. Unfortunately, my predecessor has left and I’m the sole person in this role. We use SproutSocial but with the most basic plan and I know how to export data across the various sm platforms. I’m just having difficulty with creati…

Learning Social Media Analytics I am an entry level social media producer who works at a fairly small real estate company. I am looking to improve my knowledge of social media analytics but am not sure where to start. I only handle organic posts and do not have a social media management tool. I’m also the only person in our “marketing” department, so there isn’t a higher up …

When it comes to data, analytics, and tools for your ecommerce site, what are the biggest challenges you face? For me, the biggest challenge was attribution. Even before Apple ATT, the attribution models in GA weren’t helpful in figuring out how to optimize my budget across paid search, paid social, affiliate, programmatic, and that’s not even considering offline channels like TV and radio. Now, post iOS 14, last-touch, first-touch, linear, and data-base…

DraftKings’ Billionaire-Backed Crypto Analytics Firm CoinScan Raises $6.3M The company is backed by Shalom Meckenzie, the largest individual shareholder in sports betting company DraftKings.

Best reporting tools to track analytics of Facebook ads Hi everyone, what are the best reporting tools and ways to record and track the analytics of Facebook ads? Thanks so much 🙂 submitted by /u/20-something-Ellie

Analytics Platform – What features do you dream about? Hey everyone, I’m currently in the process of building a e-commerce analytics platform focused on Shopify but with plans to support others. The platform will be a single source of truth for your store, from providing core sales KPIs to marketing connectors such as Facebook/Instagram Ads, Google Ads, etc. In addition I will also be providing a bu…

Need a Business account + FB page to use analytics software? I’m trying to get my FB + Instagram Creator account linked up with some analytics software such as Later or Flick. I’m running into this problem where I need to have a Business Account + Facebook page so they can use the Meta API. I am wondering is this a common practice people have? In this growth stage, I am seeing a lot of benefit from lever…

How do most small-mid sized eCommerce brands manage their demand planning, inventory holdings and supply chain analytics? Well I’ve seen it done a few ways: Trust the suppliers to deal with it and just order as needed This assumes of course that they can always meet demand, on-demand AND that they do good demand planning of their own = risky Set min-maxes based on sales history and call it good This assumes that demand for your products is a constant (hint: it …

A platform offering social media analytics for a full year? Hi everyone. We’re looking for a comprehensive social media analytics tool that can retrieve data for a full year. One of the platforms we currently use has a limit of 90 days… although I wonder if that’s an API limit from Facebook? Does anyone know of anything that would work? Bonus points if it can pull data from Facebook Ads and Google Ana…

Online Store Sessions not being Recorded in Analytics I am currently using TikTok ads as a way to advertise to my store, but for some reason the online store sessions are not being recorded in my Shopify analytics. When I look in my TikTok Ads Manager, the data for today is as follows: Clicks(Destination) = 26 Pageviews = 27 When I look at my Shopify analytics, it only shows 6 sessions for today wh…

How Google Analytics 4 Uses AI To Enhance Your Marketing Data via @sejournal, @MattGSouthern Google Analytics 4 taps AI to surface insights, enable custom metric tracking, and provide data-driven recommendations. The post How Google Analytics 4 Uses AI To Enhance Your Marketing Data appeared first on Search Engine Journal.

Apple Podcasts Launches New Subscription Analytics Dashboard Starting today, Apple Podcasts creators have access to a new Subscription Analytics dashboard that provides an overview of how their podcast subscriptions are performing. The free tool is available via the Apple Podcasts Connect website. On the Overview tab, creators can view how many listeners started a free trial, how many listeners are paid …

Wacky Twitter Analytics Hi all, I manage an elected politician’s twitter account that was once verified (under the old public company). The year before Musk was in charge, I grew the account by over 10K followers through a regular posting schedule. The account usually gets above 300K impressions and used to get around 200 followers or more a month. Since May, the accou…

GA4 Reports Builder For Google Analytics Extension Available via @sejournal, @kristileilani Want to create GA4 reports in Google Sheets? Check out the new GA4 Reports Builder for Google Analytics add-on for Google Workspace from Google. The post GA4 Reports Builder For Google Analytics Extension Available appeared first on Search Engine Journal.

Google Analytics 4 Rolls Out New User Data Export To BigQuery via @sejournal, @MattGSouthern Google Analytics 4 enables exporting audience and engagement data to BigQuery for deeper insights. The post Google Analytics 4 Rolls Out New User Data Export To BigQuery appeared first on Search Engine Journal.

My manager wants me to create incredibly granular analytics of all our social media pages. When I joined, they had already compiled over a year’s worth of analytics in a spreadsheet breaking down every analytic you can think of. I’ve been taught to manually fill in each number, but after just a couple of days, it’s taking a frustratingly long time to finish a single page. I’ve suggested more streamlined methods, but they want to remain with this for now. Is there a way to export every analytic from every platform and to convert them into graphs, comparing week on week u…

Pairing Analytics Goal Tracking With Client Expectations via @sejournal, @joshuacmccoy Read this walkthrough of tips for tracking metrics and reinforce the need for understanding, communication, and agreement in your marketer/client relationship. The post Pairing Analytics Goal Tracking With Client Expectations appeared first on Search Engine Journal.

Ecommerce Analytics Suck. As Ecommerce operators we’re tracking everything, but now we’re drowning in a sea of meaningless data. How is it in any way acceptable that we have all this data at our fingertips, yet often the best conclusions only come after several hours spent hopping between 3 different tools and spreadsheets? But what if… You were proactively alerted …

Google Analytics 4 Gets Regex Filtering For Customized Reporting via @sejournal, @MattGSouthern Google Analytics 4 enhances filters with new match types like regex for more customizable, precise data segmentation. The post Google Analytics 4 Gets Regex Filtering For Customized Reporting appeared first on Search Engine Journal.

Fluctuating Analytics- Normal? I’ve been a social media specialist for a local personal injury law firm for almost two years now. This is the only “social media” focused position I’ve had so far. I’ve worked in general marketing positions in the past. But I knew I wanted to focus on social media & this is the job I got. I fully manage the law firm’s two Instagram accounts, F…