How Retailers Use Social Media to Alleviate Customers’ Holiday Stress
How Retailers Use Social Media to Alleviate Customers’ Holiday Stress Is there a word to describe the retail customer version of “road rage?” There should be! Customers often get stressed out by long checkout lines, many product choices, and unclear product information. This article shows how retailers use community management, content creation, advertising, and in-app shopping on social media to turn customers’ f…