With Alexa Plus, Amazon finally reinvents its best product The biggest surprise at Amazon’s press conference last week was the lack of hardware announcements. Traditionally, Amazon announces dozens of new gadgets at its events, but this time, Amazon spent 70 minutes talking about software. Specifically, Alexa Plus, its new generative AI-powered Alexa voice assistant. And that was exactly the right mov…

The high stakes for AI Alexa Amazon has been trying to make virtual assistants happen for more than a decade. Alexa is, by many definitions, wildly successful, but it has so far failed to become the kind of omnipresent, omnipotent helper the company imagines. (It has also, by all accounts, failed to become a compelling business for Amazon.) This week, though,

Amazon CEO says ‘beautiful’ new Alexa hardware is coming this fall Amazon is gearing up to launch new hardware to go along with its AI-upgraded Alexa. During an interview with Bloomberg, Amazon CEO Andy Jassy said the company has a “brand new lineup of devices that are coming in the fall that are beautiful.” On Wednesday, Amazon revealed Alexa Plus, a more conversational version of the

Hands-on with Alexa Plus in the smart home Oh, Alexa, how you’ve changed. The long-awaited new Alexa, Alexa Plus, is set to bring a more conversational, context-aware, and capable assistant to your smart home. With a new voice (eight of them, in fact) and a new attitude, this is the biggest change to the voice assistant since it debuted in 2014. And it

Amazon unveils revamped Alexa with AI features for $19.99 per month, free for Prime members Amazon has been working for years to overhaul Alexa with generative AI features as it faced rising competition from OpenAI’s ChatGPT and other chatbots.

Alexa Plus’ AI upgrades cost $19.99, but it’s all free with Prime Amazon announced a new version of its smart assistant today. Alexa Plus comes with expanded capabilities, the company appeared to demonstrate, like finding concert tickets on your behalf or ordering an Uber to pick up someone at the airport. The upgraded smart assistant will also make it easier to have more natural conversations with it,

Alexa Plus leaves behind Amazon’s earliest Echo devices Amazon is bringing the new AI-powered Alexa Plus to a wide range of its existing Echo devices — but the upgrade will skip many of the earliest models. The majority of the company’s first-generation Echos won’t get support, according to the Alexa Plus FAQ page, though Amazon says they will continue to work with the standard

Alexa Is Getting an AI Upgrade Amazon’s Alexa+ is bringing AI to the familiar digital assistant.

Amazon Debuts Alexa+ Generative AI Amazon today announced the launch of Alexa+, a new version of Alexa that includes large language models, agentic capabilities, services, and devices at scale to redefine “the way we interact with digital assistants.” Alexa+ is smarter, more personalized, and more proactive about making suggestions to users, according to Amazon. The experience i…

Amazon Unveils Alexa+, Powered by Generative A.I. Amazon is aiming to catch up in generative artificial intelligence and to reboot its virtual assistant, which has been leapfrogged by powerful chatbots.

Amazon Alexa event live blog: all the news from the keynote Amazon is set to announce new Alexa features beginning at 10AM ET this morning — and we hope a few devices accompany them. There isn’t a way to watch the event remotely, but our team is here in person to bring you all of the updates as they happen. We’re expecting Amazon to announce its

Amazon announces AI-powered Alexa Plus Amazon is finally launching the long-awaited generative AI version of Alexa — Alexa Plus — that, if all goes well, will take away much of the friction that comes with talking to a speaker to control your smart home or getting info on the fly. Some of the new abilities coming to Alexa Plus include

All of the announcements from Amazon’s 2025 Alexa Plus event The Verge is live blogging Amazon’s big Alexa event in New York City. It kicks off at 10AM ET on February 26th, and the company was focused on its new subscription-based Alexa Plus, beefed up with a bunch of generative AI features. We didn’t get news about new hardware, instead the AI features, and a

Amazon is launching Alexa.com and new app for Alexa Plus Amazon is launching an alexa.com website and a new mobile app where Alexa Plus subscribers will be able to use the AI-powered voice assistant. We don’t have many details beyond that, but the website and the app could be handy new ways to interact with the revamped Alexa, which was announced at an event this

Amazon’s revamped Alexa might launch over a month after its announcement event Amazon won’t launch the AI-powered upgrade for Alexa for at least a month after its showcase at an event set for February 26th, according to The Washington Post. The delay is reportedly at least partly because the updated assistant has issues with giving inaccurate answers to test questions. An anonymous Amazon employee told the outlet

Amazon Plans to Unveil Next-Generation Alexa AI Later This Month Amazon today sent out invites for an AI-focused event that will be held on February 26, and according to Reuters, the company plans to introduce its next-generation Alexa generative AI service. Since Amazon introduced Alexa in 2014, it has become one of the most widely available voice assistants, but it has been falling behind with the prolifer…

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Alexa may get smarter with more APIs rather than more AI Illustration by Alex Castro / The VergeFollowing ongoing reports that Amazon’s generative AI makeover of Alexa is not going well, it appears Amazon may take a more practical approach to making its smart assistant more useful. According to Business Insider, Amazon is partnering with several companies to make Alexa better at doing things you might…

Alexa at 10: Amazon’s assistant is a winner and a failure Image: Alex Parkin / The VergeAlexa didn’t get a big splashy launch event, or come with a bunch of grand proclamations about being the future of anything. Instead, like a phone charger with a made-up name or a knockoff version of your favorite blush, it just kind of appeared on Amazon one day. Ten years ago this week, on November 6th, 2014, Ama…