#ads

How to categorize my products for Google Ads Campaign with Prestashop?

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How to categorize my products for Google Ads Campaign with Prestashop? Hi everyone, I run an online wine store using Prestashop, with categories like Bourgogne, Loire, Rhône, etc. My goal is to categorize my products to organize them effectively for my Google Ads campaigns. I’m using the Google Shopping Feed module to send my products to Google Merchant Center. Is it anyone who can help me please? 🥲 Thanks a lot 💕 …

Reddit ecommerce 712 2024-11-26

Grind on paid ads myself or hire someone?

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Grind on paid ads myself or hire someone? To condense it as much as i can, i want to start paid advertisement but i dont have a crazy budget so costs are definitely something to be kept in mind. I know the basics of all ad platforms, so now either i hire someone or do it myself. Doing it myself will require a lot of my time which is hard because I’m a student and i am working as well + …

Reddit ecommerce 1.1k 2024-11-26

I don’t understand how anyone gets unit economics to work using paid ads

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I don’t understand how anyone gets unit economics to work using paid ads From the research I’ve done, a good Meta CPA for categories like apparel, beauty, or home goods is around $40-50, and can even be much higher depending on the AOV. That would mean in order to achieve first-order profitability, you need a contribution margin that exceeds $40-50. Assuming something like 30% CM, you would need AOV in the $130-170 r…

Reddit ecommerce 804 2024-11-21

LPT Fix those annoying targeted ads on Facebook after you’ve Google’d something.

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LPT Fix those annoying targeted ads on Facebook after you’ve Google’d something. Facebook is notorious for data sharing and collecting. Not only is this annoying, I find it to be a breach of privacy and frankly it should be illegal. For example, say you Google “Fast food near me” and then browse Facebook. Shortly after, you’ll see targeted ads for restaurants and such. You can fix this by following these steps: Go to your F…

Life Pro Tips 1.1k 2024-11-20

Question about image ads on Facebook

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Question about image ads on Facebook I started running image ads for my store today and I’m just wondering what should the performance be at to consider it good? For example what should the CPC be, CTR, CPM etc. submitted by /u/pxwxlsh

Reddit ecommerce 821 2024-11-17

FB ads bot traffic?

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FB ads bot traffic? Ive been doing ecommerce for years now primarily on Amazon, and in the last 6 months started getting into selling outside of Amazon on Shopify, Funnels, FB ads, etc… First brand was a water bottle: Did ok in terms of sales and CPAs, but margins were too low and after consulting with some ecom guys that do 10m+/year, decided to move on to a new b…

Reddit ecommerce 754 2024-11-15

TikTok plugs Getty Images into its AI-generated ads and avatars

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TikTok plugs Getty Images into its AI-generated ads and avatars Image: The VergeTikTok will let advertisers pull in content from Getty Images when using the platform’s AI ad creation tool. With the integration, advertisers can use Getty’s licensed images and videos to make ads containing AI-generated content, including AI avatars that look like real people. The integration will be available through TikTok’s …

The Verge 770 2024-11-15

One Godox AD600 vs Two Godox AD300s?

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One Godox AD600 vs Two Godox AD300s? Hey guys. So I wanna do portraits during golden hour and blue hour, and maybe some during times of more direct sunlight. Do you recommend one AD600 or two AD300s? Thanks in advance. submitted by /u/ProfessionalUnion141

Ask Photography 1.1k 2024-11-15

Google says it will stop serving political ads in the EU

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Google says it will stop serving political ads in the EU Illustration: The VergeGoogle has announced it will stop showing political ads to users in the European Union next year due to uncertainties around the bloc’s new transparency regulations. In a new blog post, Google says the upcoming Transparency and Targeting of Political Advertising (TTPA) rules that aim to prevent election interference and he…

The Verge 590 2024-11-15

TikTok Ads Bots?

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TikTok Ads Bots? Might be too early to tell, but did anyone have any issues that majority of website visitors may be bots from tiktok ads? When looking at visitor activity recordings on our website, the clicks from TikTok to our website only show seconds of activity before they leave, most clicks are even less than a second with no activity. So far we are on day…

Reddit ecommerce 792 2024-11-15

UK photographers: had much luck with Google Ads?

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UK photographers: had much luck with Google Ads? Hey all So we’re in a hugely competitive market when it comes to photography as a business, no surprises there. I was wondering if people had any luck with Google Ads, and if so what sort of impact it had on your business? Now we’re going into the colder season, I’m wondering whether I should hold off starting with Google Ads until spring or alt…

Ask Photography 1.2k 2024-11-14

FB paid ads direct to purchase – low ticket digital product – conversion rate?

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FB paid ads direct to purchase – low ticket digital product – conversion rate? I know the question could be considered something to the effect of asking “how long is a piece of string” but… Lets say you have a low ticket ($40) digital info product you are running ads for on Facebook. What is an acceptable CONVERSION RATE PERCENTAGE to cold traffic you’d consider to scale? submitted by /u/eqttrdr

Reddit ecommerce 1.2k 2024-11-14

What’s a good system to forecast profit based on cogs + ads?

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What’s a good system to forecast profit based on cogs + ads? We sell of 5 channels, tiktok being the biggest. We assemble some of our items while other we buy in bulk. I want to have a dashboard I can check daily that forecasts my profit based on channel sales, cogs, ad spend. We are using excel but its a lot of manual work. I’d rather just pay submitted by /u/Gabr3l

Reddit ecommerce 1.3k 2024-11-14

How long do you run adv+ catalogue ads for?

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How long do you run adv+ catalogue ads for? Hey guys, Just wondering if you run your Advantage+ catalog shopping campaigns with an end date? The reason I’m asking – I sell into a fairly niche audience – about 50 000 ppl, and even with a 10-15-20$ per day I get to a frequency of 3 in about a week. Advantage+ tends to retarget quite aggressively, and I’m afraid that if I’m constantly runni…

Reddit ecommerce 882 2024-11-13

Netflix used to not have ads, now it’s ‘celebrating’ two years with them

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Netflix used to not have ads, now it’s ‘celebrating’ two years with them Illustration by Nick Barclay / The VergeNetflix’s subscription plan with ads has reached a new milestone: it hit 70 million monthly users since its launch two years ago. That’s a big jump compared to the 40 million monthly ad-supported users Netflix reported in May. Additionally, the streaming service said that the ad-supported plan accounted fo…

The Verge 1.0k 2024-11-13

Does Youtube Ads Have A “Library” Like Facebook ads do?

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Does Youtube Ads Have A “Library” Like Facebook ads do? I know you can search Facebook to find competitors and check their ads to see if there’s anything we might improve upon or test to see if a different ad works better for us.. However does YOUTUBE video ads have a similar library like FB? https://www.facebook.com/ads/library submitted by /u/eqttrdr

Reddit ecommerce 460 2024-11-11