#ad

YouTube is going to remove some ad controls for creators

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YouTube is going to remove some ad controls for creators Illustration by Alex Castro / The VergeYouTube is making some notable changes to the ad controls available to creators. Beginning in November, YouTube is dropping individual ad controls in YouTube Studio for pre-roll, post-roll, skippable, and non-skippable ads on new videos, according to a support document from the company bylined by “Rob,” a m…

The Verge 161 2023-09-19

YouTube is experimenting with longer but less frequent ad breaks on TV

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YouTube is experimenting with longer but less frequent ad breaks on TV Illustration by Alex Castro / The VergeYouTube is considering changing how and when it shows ads during videos on its main app on connected TVs. One of those changes is more infrequent but longer ad breaks that won’t interrupt what you’re watching as often. Instead of showing short ads interspersed throughout a video, YouTube is trying out longe…

The Verge 119 2023-09-18

Here’s What Happened In Marketing Recently (Ad-free IG)

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Here’s What Happened In Marketing Recently (Ad-free IG) Here’s What Happened In Marketing Recently (Ad-free IG) 1/ Meta to offer Ad-free paid subscriptions like reddit in Europe for IG & FB. 2/ Shopify launched its own TikTok shop integration after TT abandoned its offering last week. 3/ Twitter revamps their policies and announces use of Public data for AI training. 4/ Youtube launches new progra…

Reddit Social Media 136 2023-09-17

looking for a good budget SMMA / ad agency

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looking for a good budget SMMA / ad agency I started a niche print-on-demand clothing store a few weeks ago. the only sales so far have been friends I contacted directly, but the site is getting decent traffic as well as impressions and positive reception on tiktok (organic videos nothing promoted yet) most of what i’ve been working on is concepts, designs, and organizing the storefront …

Reddit ecommerce 133 2023-09-17

Would You Use an App That Injects Capital into Your Ad Campaigns for a Share in Revenue?

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Would You Use an App That Injects Capital into Your Ad Campaigns for a Share in Revenue? I’m in the daydreaming stages of developing an app aimed at helping eCommerce businesses scale their ad campaigns. The idea is simple: if we approve your ad campaign based on certain performance metrics, we’ll inject capital to help you scale it. In return, we share in the revenue generated from the campaign. I’m trying to validate this idea and…

Reddit ecommerce 220 2023-09-17

How to disable Chrome’s new targeted ad tracking

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How to disable Chrome’s new targeted ad tracking Illustration by Samar Haddad / The VergeThis summer, Google began rolling out its new Topics API, which “allows a browser to share information with third parties about a user’s interests while preserving privacy.” A part of Google’s new Privacy Sandbox, the API is supposed to replace the third-party cookies that have been following us around for…

The Verge 221 2023-09-16

Google Mocks iPhone 15 and Late USB-C Adoption in Latest Ad

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Google Mocks iPhone 15 and Late USB-C Adoption in Latest Ad Google has expanded on its #BestPhonesForever ad campaign with a new video titled “Spa Day” in which it pokes fun at the iPhone 15’s implied lack of headline features and its expected adoption of USB-C in lieu of a Lightning port. In the ad, an iPhone and a Pixel are depicted relaxing in a tranquil spa amid towels and candles, idly chatting to…

Mac Rumors 175 2023-09-15

Question regarding managing ads and how to determine whether or not to close an ad

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Question regarding managing ads and how to determine whether or not to close an ad ​ Cost CPC (Destination) CPM Complete Payment ROAS Impression Clicks (Destination) CTR (Destination) Conversions CPA CVR (Clicks): Cost Per Results 15.28 0.06 3.28 5.89 4652 237 5.09% 3 5.09 1.27% 5.093 16.92 0.05 2.54 6.5 6673 332 4.98% 3 5.64 0.90% 5.64 So im advertising on TikTok and I’ve got two ad sets above and inside each ads…

Reddit ecommerce 201 2023-09-14

Spotify is reportedly limiting ad payouts for white noise podcasters

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Spotify is reportedly limiting ad payouts for white noise podcasters Ambient noise podcasters can apparently still make cash through subscribers, lister support, and automated ads. | Illustration by Kristen Radtke / The VergeSpotify is pulling select advertising privileges for white noise podcasts — a type of ambient noise podcast that involves looping relaxing sounds like rain or static — in a bid to boost the a…

The Verge 211 2023-09-13

Meta’s talks to make Instagram & Facebook ad-free through subscriptions

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Meta’s talks to make Instagram & Facebook ad-free through subscriptions Hey guys, I’m a little new here, but I saw this article by the NYT and I was curious to see a general opinion about it. If you aren’t able to get past the paywall, the article basically speaks about how Meta is considering a subscription plan for Instagram and Facebook users to have an ad-free experience on the app. (This is a reactionary measur…

Reddit Social Media 192 2023-09-07

Meta may offer paid ad-free Facebook and Instagram in Europe

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Meta may offer paid ad-free Facebook and Instagram in Europe Illustration by Alex Castro / The VergeMeta could let users pay for Facebook and Instagram to avoid ads in their feeds, at least in Europe. The New York Times reports that Meta is considering a paid subscription to its social media products, an attempt by Meta to quell concerns by the EU around data privacy and ads. No information is available o…

The Verge 198 2023-09-07

What Happened In Marketing Today (Ad Fraud Protection)

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What Happened In Marketing Today (Ad Fraud Protection) 1/ X (Twitter) announces comeback of “Political Ads”. 2/ Instagram Launches New Comment Reply Feature, For users to reply to a Post/reel comment through a IG story. 3/ Buffalo Wild Wings Ads from Anomaly Agency makes a spark. 4/ EU users will get access to non-algorithm feeds from October says Meta. 5/ KFC’s new OOH & Creative campaign gets T…

Reddit Social Media 139 2023-09-02

Before losing $1k in ad spend.

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Before losing $1k in ad spend. Hi, If you’ve ever reached a stage in your business where you wanted to increase traffic to your business but you just didn’t know what questions to ask first. I am launching a podcast where you can ask PPC agencies questions directly to PPC agencies. This way, you can have your questions answered before making a costly advertisement-related mis…

Reddit ecommerce 169 2023-08-31

In a bid to build buzz, a whole lot of AMC shows are coming to Max ad-free

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In a bid to build buzz, a whole lot of AMC shows are coming to Max ad-free AMC’s logos as seen in the trailer for the second season of Dark Winds. | Screenshot: Wes Davis / The VergeA handful of AMC Plus shows, including Fear the Walking Dead and Killing Eve, will have a temporary home on Max, Warner Bros. Discovery’s streaming service, starting September 1st and going through October 31st. Statements provided to multi…

The Verge 181 2023-08-29