28% lower CPR with AI ads: findings from our follow-up comparative study
28% lower CPR with AI ads: findings from our follow-up comparative study Hello everyone, Together with a team, we recently conducted a study comparing AI-generated video ads to the most successful UGC and designer-made ads from our prior experiments for a particular product, primarily focusing on TikTok and Instagram. We took our best UGC and designer ads from earlier tests and compared them with five new AI-made ads…