#Search Engine Journal

Combining industry news, tips, tricks, Search Engine Journal should be one of your first stops for the latest.

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7 Key Metrics In Measuring Content Effectiveness via @sejournal, @hethr_campbell

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7 Key Metrics In Measuring Content Effectiveness via @sejournal, @hethr_campbell Measuring content performance is the compass that guides successful digital marketing endeavors. It provides invaluable insights into what resonates with your audience – enabling you to refine strategies, optimize resources, and maximize ROI. To do this successfully, you need to understand the metrics behind evaluating a successful customer jour…

Search Engine Journal 533 2023-12-17

Google’s SGE Gets An AI Upgrade: Now Generates Images & Written Content via @sejournal, @MattGSouthern

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Google’s SGE Gets An AI Upgrade: Now Generates Images & Written Content via @sejournal, @MattGSouthern Google is further experimenting with generative AI in SGE to create images, draft content, and enhance productivity. The post Google’s SGE Gets An AI Upgrade: Now Generates Images & Written Content appeared first on Search Engine Journal.

Search Engine Journal 805 2023-12-15

Upgrade Your SEO & Content Strategy With Pillar Pages & Topic Clusters [Webinar] via @sejournal, @hethr_campbell

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Upgrade Your SEO & Content Strategy With Pillar Pages & Topic Clusters via @sejournal, @hethr_campbell Don’t miss our upcoming webinar! Learn how to run experiments and collect data that matters to your bottom line. Register now to get exclusive access! The post Upgrade Your SEO & Content Strategy With Pillar Pages & Topic Clusters appeared first on Search Engine Journal.

Search Engine Journal 874 2023-12-14

Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising via @sejournal, @MattGSouthern

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Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising via @sejournal, @MattGSouthern Google launches AI-powered Demand Gen ads to divert social media ad dollars from Facebook and Instagram. The post Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising appeared first on Search Engine Journal.

Search Engine Journal 1.3k 2023-12-09

Microsoft Advertising Releases Holiday Season Marketing Guide via @sejournal, @MattGSouthern

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Microsoft Advertising Releases Holiday Season Marketing Guide via @sejournal, @MattGSouthern Microsoft Advertising’s new guide offers strategic insights for maximizing holiday ad reach and conversions in the 2023 season. The post Microsoft Advertising Releases Holiday Season Marketing Guide appeared first on Search Engine Journal.

Search Engine Journal 1.2k 2023-12-08

Google Search Console Data & BigQuery For Enhanced Analytics

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Google Search Console Data & BigQuery For Enhanced Analytics Get unlimited data from Google Search Console with bulk exports to BigQuery. No messy API setup, no pesky 1,000 row limitations. The post Google Search Console Data & BigQuery For Enhanced Analytics appeared first on Search Engine Journal.

Search Engine Journal 1.1k 2023-12-08

How To Use AI To Enhance Your SEO & Create Better Content via @sejournal, @hethr_campbell

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How To Use AI To Enhance Your SEO & Create Better Content via @sejournal, @hethr_campbell With AI taking the content marketing world by storm, many are wondering about the big questions: can you use AI to create high-ranking, effective content? And what’s the right way to do it? How do you utilize AI to your advantage, while remaining cautious and avoiding common pitfalls? These are questions we get asked time and again across webina…

Search Engine Journal 765 2023-12-06

How to Avoid Search Budget Cannibalization For A Better Share Of Spend via @sejournal, @jonkagan

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How to Avoid Search Budget Cannibalization For A Better Share Of Spend via @sejournal, @jonkagan Should you stick to individual budgets or try out shared budgets to avoid overspending? Here’s what you need to know to maximize your ad spend. The post How to Avoid Search Budget Cannibalization For A Better Share Of Spend appeared first on Search Engine Journal.

Search Engine Journal 1.1k 2023-12-05