One Year, 200k Followers: What Architects Get Wrong About Social Media
One Year, 200k Followers: What Architects Get Wrong About Social Media A year ago, I committed to posting on social media. I’d done it before. I’d followed all the advice: ✅ Post consistently. 🤷♂️ Use trending audio. 🙃 Lean into trends. And none of it worked. I was talking into the void. I wasn’t getting the right people to notice my work. And I wasn’t getting the kinds of opportunities I wanted. So, what changed …