Does Social Media Count as a Real Marketing Channel? As marketers, we typically refer to what we do as social media marketing. But is social media really a marketing channel? Can it generate measurable conversions and sales? Or is it more of a space for community building and engagement? In this article, we’ll explore both sides of this great debate. We’ll consider the concept

How to Use AI to Drive Revenue For CXOs (chief experience officers), incorporating AI isn’t as simple as plugging in an extra tool here or there. When you make the decision to invest in AI, you need to know how this tech could affect your bottom line and achieve measurable outcomes. If you’ve been asking yourself “How can I use AI to

Break Out of the Boring With These 10 Types of Videos Want to bring new life into your video content marketing? Start thinking outside of what you usually do for your video. After all, as a social media marketer, you don’t have any excuse not to give video content a try. Especially because plenty of affordable tools can help you create videos in no time. If you

10 Hidden Hacks to Beat the LinkedIn Algorithm in 2023 Want to know how the LinkedIn algorithm works and how you can use it to your advantage? I did, too. So I did some digging. Here’s what I discovered. There’s a couple of things that happen right off the bat when you post something on LinkedIn: The LinkedIn content filter uses AI to place your content

Create a Data-Driven Social Strategy Using Social Trends Understanding the latest social trends and being able to compare your own performance against industry benchmarks can make a significant difference in your social media marketing strategy. That’s where Agorapulse’s new tool, Social Trends, comes into play. Social Trends is a free social media analytics tool that provides data on social media per…

UGC Content Creators vs Social Media Managers: What CMOs Need to Know CMOs have had a lot to contend with lately. Should we use AI? Is ChatGPT a good content creation tool? And what on earth is happening over at Twitter (X)? So, as a CMO you might be reading this and thinking, “Seriously, what now?” Are UGC content creators replacing social media managers? Or should we

9 AI Uses for Marketers that Don’t Signal The Apocalypse “Hey, marketers! Artificial intelligence (AI) is coming for your job!” Or so say the marketers who don’t know how to use AI. In fact, AI tools for marketing can make your job so much easier. The truth is that AI is a low-cost extra head on your marketing team. And a great addition at that.

How to Build an ROI-Driven Content Strategy for Your B2B Business Whether you’re a solopreneur who’s growing your own business or you’re a marketer who works for a B2B company, an ROI-driven content strategy is crucial for reaching business goals. So how can you build a content plan around ROI, and how do you know if your ROI content marketing is working? In this article, we’ll

How Webfx Cut Its Social Media Reporting Time by 90% Webfx is a marketing agency located in the Caribbean, where they have been successfully providing digital marketing solutions since 2010 to big brands like Pizza Hut, KFC, and Coors Light. As a Meta-certified partner, the team at Webfx has a digital-first approach to their work. With 40 highly seasoned professionals, they offer services like soc…

Which Tools Are the Best for AI Audio? 50% of video is audio, so it’s clear that having good audio is essential to creating a great video. But the reality is that a lot of the content that we shoot nowadays is either run and gun or remote, which can lend itself to a host of different audio issues. What if you’re not

Finance and Marketing Departments: 5 Tips for a Successful Union For CMOs, average tenure is only about three years. Sound surprisingly short? Conflict between finance and marketing causes CMOs to leave roles more often than you might think. That’s the bad news. The good news is that this clash doesn’t have to exist. For marketing leaders, knowing how to work with finance is a huge

Types of Instagram Accounts: Are You Using the Right One? What are the right types of Instagram accounts for your marketing goals? Whether you’re managing social media for an organization or a public figure, choosing the ideal setup is crucial for account growth and tool access. In this guide to Instagram account types, we’ll cover the best options for professional users. We’ll also share examples

Social Media Monitoring vs Listening: What’s the Difference (If Any)? The terms social media monitoring and social media listening are often used in an interchangeable way. But did you know there are subtle differences between them? And times when you might use one, but not the other? Let’s look at some examples and talk about social media monitoring vs listening for your brand. Social Media

Threads: Meta’s Bold Move to Challenge Twitter’s Dominance In the world of social media, platforms constantly are adapting and adding new features in the hopes of capturing the attention of billions of users worldwide. However, it certainly isn’t very often that we see an entirely new platform come onto the scene. Introducing Threads, by Meta That’s why the social media world was buzzing

Instagram Story vs Post: Which One Should You Use? Let’s set the scene. You’ve taken an awesome photo and you want to post it to your brand’s Instagram account. But you must choose between Post, Story, Reel or Live before you can upload it. It can’t be a Reel because it isn’t a video, and it isn’t Live either.  But should you choose an

How Nexford University Reduced Their Social Media Reporting Time by 75% Nexford University is an educational institution dedicated to providing high-quality learning experiences for its students—no matter where they are in the world. As one of the first educational institutions to completely embrace remote learning, Nexford makes extensive use of social media. As part of its higher ed marketing strategy, they use so…

How to Give Kudos on LinkedIn and Why We Really Should! LinkedIn is the world’s largest professional networking platform with 930 million members in more than 200 countries and territories worldwide. The mission of LinkedIn is simple: Connect the world’s professionals to make them more productive and successful. And that tagline got me thinking: Are we lifting each other up to become more productive …

How to Write a LinkedIn Introduction Message That Actually Gets Read Want to build out your professional network, grow your LinkedIn audience, and attract prospects? You need a LinkedIn introduction message strategy that leads to positive replies and new connections. So how do you send connection requests that stand out and get read instead of ignored or deleted? In this article, we’ll walk through how to

How to Set Up Facebook Commerce Manager Successfully What Is Facebook Commerce Manager? Facebook Commerce Manager is a powerful tool that streamlines your online selling activities on Facebook and Instagram. It offers a centralized platform to manage product catalogs, set up shops, monitor sales activity, and enable checkout. Whether you run a small shop or work with an e-commerce partner to manag…

How Food and Beverage Brands Can Refine Their Marketing Through Social Media When you need to expand your customer base and get your food and beverage brand into more retailers, a successful social media marketing strategy is crucial. From TikTok and YouTube to Instagram and Facebook, social media is your destination for growing an engaged community, driving sales, and telling your brand story. In this guide to