Hootsuite Pricing Revealed: How Much Does Hootsuite Really Cost? Want to know the details of Hootsuite pricing and what it really costs you? Read on to get a comprehensive look at the real cost of using Hootsuite and its value for money. We’ve spent more than 30 hours researching this topic. We’re one of Hootsuite’s competitors, and having a very clear understanding of their

Free Ebook: The Art of Brand Storytelling for Marketers In 1926, John Caples sat down at his typewriter and wrote the iconic ad: “They laughed when I sat down to play the piano, but when I started to play!” That was the world’s first brand story. The ad, which was selling piano lessons, told the tale of Jack who played Beethoven’s “Moonlight Sonata” on

Video Marketing: Everything You Need to Know for 2024 Are you building a brand-new video marketing strategy for agency clients or looking to level up your organization’s video content? Either way, focusing on video is a smart move for social media marketers. Over 90% of consumers want brands to produce more video, and two-thirds of social media users think short-form video is the most

30 Black Friday Marketing Ideas To Boost Your ROI While Black Friday is the Friday following the very American Thanksgiving holiday, the phenomenon has now crossed the borders of the United States. Both brick-and-mortar stores and e-commerce sites worldwide now offer promotions, and the event marks the beginning of the peak holiday season. The momentum for Black Friday marketing starts earlier …

What Agencies Need to Know About Influencer Marketing Many marketing agencies are yet to take the leap into offering influencer marketing as a service. What are the influencer marketing trends you need to know about? And what are the essentials for managing a client/influencer relationship? Let’s look. Influencer Marketing Predictions for 2024 The influencer market has seen its dips and surges in p…

How to Create an Amazing Pitch Deck Is your pitch deck ready to wow potential clients for your social media agency? Or is lacking some key components? Make sure your agency pitch deck is everything it needs to be before you present it. Social media agencies typically offer high-value, detailed services to potential clients that could drastically impact their businesses. So, a clie…

Five Agency Growth Secrets to Get More Business Taking a marketing agency from zero to hero takes a ton of hard work and creativity. As marketers, we should know the basics at least. Competitor analysis, branding, PR, and a strong social media presence are the obvious ones. But how do you grow your agency? In this article, I’m sharing agency growth secrets from

What’s the True Value of AI for CMOs? As a CMO, you’re undoubtedly feeling pressure to take a stance on AI so you can guide your team, your executives, and your board. Yet before you can make informed decisions, you need to understand the value of AI. What can AI do for your organization? How can it make a business impact? Which types

Kaspersky Streamlines Its Social Media Management With Agorapulse In a world where cybersecurity threats evolve daily, even industry giants like Kaspersky can’t afford to let their guard down—especially in regard to social media management. So how did this global powerhouse, with more than 400 million users relying on its security solutions, find a social media tool to meet its rigorous security standards? The…

How Data Governance Can Future-Proof Your Agency’s Success Importance of Data Governance for Agencies In the high-stakes game of data privacy, marketing agencies are finding themselves on the hook for liabilities that can run into the millions. Gone are the days when a handshake and good intentions were enough. Now, clients are demanding that agencies put their money where their mouth is—with some

21 Social Media Best Practices for Brands and Agencies Social media best practices won’t tell you exactly how the Instagram algorithm works or how to grow your TikTok account overnight. But they will provide a framework for succeeding with social media marketing. In this article, we’ll cover 21 best practices that brands and agencies can use now to refine social media strategy, create a consistent

Ethical AI in Social Media Marketing: What Agencies Need to Know In the pursuit of efficiency and ROI, the use of AI in social media marketing has introduced various ethical concerns that agencies must be aware of. These concerns range from data privacy to algorithmic bias and content manipulation. Understanding these issues is the first step in responsibly implementing AI technologies. Ethical Risks of AI Da…

How to Use Reddit for Better Market Research Reddit, the platform known as the “front page of the Internet,” has become an invaluable platform for conducting market research. With its diverse user base and extensive range of discussions, Reddit offers a wealth of insights for businesses looking to gain a deeper understanding of their target audience. In this article, we’ll explore how you

Beyond Last-Click: Exploring Multi-Touch Attribution Models Understanding the customer journey and attributing conversions correctly is crucial for businesses to understand their customers’ behavior, make data-driven decisions, and optimize marketing strategies. Though the last-click attribution model has been a go-to for many marketers for many years, it oversimplifies the complexity of modern consumer …

Quimby Digital’s Shift From Sprout Social To Agorapulse In an industry where scale and efficiency are vital, choosing the right social media management tool can be the determining factor in a marketing agency’s success. This was the crucible Ashley Rector faced as her agency, Quimby Digital, experienced rapid growth. Initially partnering with Agorapulse, the agency then made a brief shift to Sprout S…

How to Create Short-Form Video Content Without Stressing Out Want to create short form video but have no idea where to start? It’s actually more simple than you’d expect. In this article, Nathaniel Harper, lead video producer at Agorapulse, walks you through the basics of recording, editing, and captioning your short form video content, so you, too, can create dynamic and engaging short form

Get Strategic With Instagram Reels Hashtags! Are your Instagram Reels hashtags performing, or are they simply there to look fun and add flair to your Reels? When used properly, hashtags have the power to transform a fun Reel into a powerful selling tool, community builder, and engagement magnet. But what’s the science behind Instagram Reels and how can you boost your

How the Customer Journey Map Is Evolving: A Guide for CMOs Take a moment to think about the last big ticket item you purchased. What types of things did you do before making that purchase? How did you research your options? What helped you make a decision? For me, it was a laptop. I spent time visiting multiple websites to read about the laptops I was

Social Media ROI Case Studies to Captivate and Inspire You If your marketing team is feeling pressure to do more with less, measuring the value of your efforts is more important than ever. It’s easy to assume that tracking the return on investment (ROI) of organic social media is impossible. But that’s far from true. In this article, we’ll cover social media case studies that

What Is Customer-Centric Marketing? Customer-centric marketing is a modern approach to marketing that prioritizes customers’ needs in all decisions related to advertising, selling, and promoting products and services. It goes beyond knowing your customers just to generate leads and fill your sales pipeline. Instead, it describes a pivotal shift in mindset—one that focuses on what’…