How to Drive More Measurable Results from Instagram | The MarTech Show, Ep. 7 Just because your Instagram channel is getting engagement doesn’t mean it’s driving business results. For that, you need more advanced strategies and tools because Instagram, by its very nature, doesn’t make that easy. What are those strategies and tools? How do we need to reframe how we’re approaching Instagram? That’s exactly what Jeff Dwoskin…

Work Less, Earn More: How to Be an Agency Leader That Succeeds When was the last time you took a vacation? If you’re trying to recall what year that was, that’s a problem. Too many agency owners today are so embroiled in the day-to-day operations of their business that they can’t take time off, can’t focus on providing the necessary direction for the business, and aren’t even

Social Publishing Trends From March 2024 You Need to Know March 2024 brought fresh insights into how, when, and what to post across various platforms to maximize your social media presence. Whether you’re crafting the next viral post or just trying to connect a bit more with your audience, we’ve got some data on social trends to keep you current. We took a look into

How to Speed Up Social Media Content Creation: 16 Pro Tips Social media content creation can easily take over your daily or weekly schedule. After all, a typical workflow has a long list of steps, from writing captions and designing creatives to curating content and researching hashtags. So, how can you create more efficiently, especially when you post across several channels or manage multiple brands? …

How to Write a Brand Messaging Guide (and Why You Should!) If you’ve been following a brand for a long time, you’ll start to feel a connection with their articles and posts. Whether it’s those roasting snarky tweets from Wendy’s, or the family-friendly positivity of Coca Cola, you’ll recognize the content as belonging to that brand. And that doesn’t happen by accident. Successful brands create and

Don’t Repurpose Your Podcast Content on Social (Use It for Something Different!) | The MarTech Show, Ep. 6 There are over five billion podcasts in the world and over five hundred million people listen to them. But getting your podcast in front of those people? That’s a challenge, isn’t it? So, how should you promote your podcast or your client’s podcast? And how are you supposed to position and frame your podcast so

What a Modern Agency Looks Like | Social Pulse Podcast, Ep. 5 Brands are looking for disruptors and bold thinkers with new ways of conducting business and providing value. What are these new approaches? And if we’re leading a more traditional agency, how and what should we be considering changing into a modern agency?  That’s what Troy Sandidge is here to help us with in episode 5

Franchise Social Media Marketing: How to Choose Between Centralized vs. Decentralized Strategies There’s no doubt that social media stands as a cornerstone in modern franchise marketing. It offers businesses the opportunity to interact and engage with customers and prospects, while the businesses grow their online brand presence. When you have the right social media marketing strategy for your franchise, you can easily build customer loyalt…

Power Up Your Marketing With AI Personas | The MarTech Show, Ep. 5 Ever put together a seemingly brilliant marketing campaign only to see it totally missed the mark in performance? Do you feel like you don’t yet have a handle on who your target audience is and what their pain points actually are? What if there was a way to build powerful marketing personas that leveraged AI

How Do You Grow Your Network When You’re One of Thousands of Agencies? | Social Pulse Weekly, Ep. 2 Now, there are over forty five thousand digital marketing agencies in the world, not counting all the entrepreneurs who work as agencies but aren’t maybe officially registered as such in developing services, hiring staff, and differentiating ourselves in our sales and marketing to prospects. Those are all challenges. On the same lines, it can be…

The Role of AI Videos in Retail Marketing | The MarTech Show, Ep. 1 Imagine you’re a retail brand, and you want to create a lot of videos about all of your various products to share to Instagram reels, or an agency who’s working with several retail brands and has a multiplier effect on video demand. Where do we start? And how do we scale up without losing quality?

How To Power Up Your Ecommerce and Retail Marketing | The MarTech Show, Ep. 2 ​​Are you strug​​gling to maintain social media shops on networks like Facebook or TikTok? Do you wish that your e-commerce platform is better equipped to support and amplify your marketing initiatives? And wouldn’t it be great if we could automate some of those activities to sync products across platforms that amplify our reach beyond our

Build Newsletters That Generate Revenue | The MarTech Show, Ep. 3 Paid marketing, influencer marketing, even social marketing, are all dependent on other people’s channels. Email marketing is a channel that businesses can own and control. If you own your email list, you control the message, the tone, and the frequency that you reach out to that list. What are we supposed to do with that?

Automated Marketing Services to Provide Agency Clients | The MarTech Show, Ep. 4 Interested in growing and scaling your business? Are you tired of having to cobble together a bunch of different tools and manual processes just to serve your clients, putting obstacles in your way to adding new revenue streams? Imagine if you could utilize a single platform for much of your client’s sales, and marketing is

Hootsuite vs SocialPilot vs Agorapulse: Which One Is for You? Picking the right social media management tool is a big deal. You spend time and money on a tool, so you want it to be worth your while. You also want it to help you prove your worth to your organization or clients. So, if you’ve whittled your tool list to Hootsuite, SocialPilot, and Agorapulse

Overcoming Imposter Syndrome: Social Pulse Podcast, Ep. 4 It’s not uncommon for business owners to routinely have to grapple with their demons, challenges, like impostor syndrome, which sit between us and our better angels. That’s especially true for people like influencers and marketing agency owners who live and work in circles where their colleagues and counterparts are highly visible. How do we kno…

How to Create Great Social Media Content in a “Boring” Industry Do you work in an industry that others might consider a little boring? After all, sometimes what we find riveting might not exactly translate well to video, graphic design, or written content? If you’re stuck wondering how to create content for a “boring industry” then read on to find ideas to create content that captures

Social Media Image Sizes for 2024: Your Complete Guide Wondering what the correct social media image sizes are for Facebook, Instagram, X, and other networks? It can be tiring for social media managers to keep up with the constant changes. No worries, though—we’ve got that covered for you. This guide is your go-to reference to find the right creative asset size for each social

OpenAI Drops Shocking News: CEO Sam Altman Is Out, Mira Murati Is In In a surprising turn of events, OpenAI, the trailblazing AI research lab known for its revolutionary products like ChatGPT and DALL-E, has fired CEO and co-founder Sam Altman from the board of directors. The company announced the shocking news on their blog late Friday afternoon, stating that: “Mr. Altman’s departure follows a deliberative revie…

Everything You Need to Know About the TikTok Algorithm to Go Viral in 2024 In this ultimate guide, we explain the inner workings of the TikTok algorithm, the factors that influence it, and expert tips to boost your chances of going viral. Let’s get into it. How the TikTok Algorithm Works Before we go into the specifics of the TikTok algorithm, we need a basic understanding of how it