Agorapulse vs. NapoleonCat Comparison: Which Is Better? For large agency and enterprise teams, choosing social media management software can be a costly decision. If you opt for a tool that lacks key features, fails to update regularly, or can’t scale to meet your needs, you’ll waste valuable resources and risk putting your team behind. Both Agorapulse and NapoleonCat are social media management

How to Spot the Signs of an Incoming Social Media Crisis We have a saying in England: “Closing the door after the horse has bolted.” Wouldn’t it be better if you could stop the horse from bolting in the first place? Yes, of course. Yet many brands are taken by surprise when a social media crisis happens. Panic can lead to bad decisions. But social media

Are We Investing Too Much in Marketing Technology? ChatGPT would introduce this topic by talking about the vast and swiftly expanding landscape of marketing technology. And it would be right to do so. According to Scott Brinker at chiefmartec.com, we’ve seen a 500 percent increase in MarTech solutions over the past decade. And ironically, thanks to ChatGPT and AI, we’re poised to see

Are We Investing Too Much in Marketing Technology? ChatGPT would introduce this topic by talking about the vast and swiftly expanding landscape of marketing technology. And it would be right to do so. According to Scott Brinker at chiefmartec.com, we’ve seen a 500 percent increase in MarTech solutions over the past decade. And ironically, thanks to ChatGPT and AI, we’re poised to see

How to Identify and Target Retail Audiences on Social Media As retailers, we know that segmenting audiences works. We group similar items together in our stores alongside other items that would be of interest to the same shoppers. For some reason, when it comes to social media all too often, we think too broadly about our planned activities and strategies. We assume that everyone on

How to Identify and Target Retail Audiences on Social Media As retailers, we know that segmenting audiences works. We group similar items together in our stores alongside other items that would be of interest to the same shoppers. For some reason, when it comes to social media all too often, we think too broadly about our planned activities and strategies. We assume that everyone on

Engaging the Right Audience: How FlexJobs Grew to +400K Followers LeveragingLinkedIn FlexJobs is a remote job listings site that helps connect job seekers to remote working positions. Kelly Bazzle has been FlexJobs’ social media specialist for more than five years. Kelly and her team were challenged with the goals of increasing newsletter readership and helping drive more traffic to the FlexJobs website and job postings. Mission…

Engaging the Right Audience: How FlexJobs Grew to +400K Followers LeveragingLinkedIn FlexJobs is a remote job listings site that helps connect job seekers to remote working positions. Kelly Bazzle has been FlexJobs’ social media specialist for more than five years. Kelly and her team were challenged with the goals of increasing newsletter readership and helping drive more traffic to the FlexJobs website and job postings. Mission…

Agorapulse vs. Meltwater: What’s Best for Agencies and Enterprise? Agency and enterprise teams have one thing in common: Neither can afford to invest in the wrong social media management software. Choose a tool that lacks essential capabilities or that can’t scale effectively, and you’ll waste time and budget. You also could potentially fail to deliver on key initiatives. As popular social media management suit…

Agorapulse vs. Meltwater: What’s Best for Agencies and Enterprise? Agency and enterprise teams have one thing in common: Neither can afford to invest in the wrong social media management software. Choose a tool that lacks essential capabilities or that can’t scale effectively, and you’ll waste time and budget. You also could potentially fail to deliver on key initiatives. As popular social media management suit…

When to Pivot Your Marketing Agency: Finding the Right Focus Every agency runs into periods of time that are a struggle. Revenues down, customers are turning, pipeline is all but dried up. Owners, faced with these situations, have three options: Keep going, quit, or change direction. The challenge is knowing which option is the best for you. Staying the course or charting a new path

When to Pivot Your Marketing Agency: Finding the Right Focus Every agency runs into periods of time that are a struggle. Revenues down, customers are turning, pipeline is all but dried up. Owners, faced with these situations, have three options: Keep going, quit, or change direction. The challenge is knowing which option is the best for you. Staying the course or charting a new path

How to Streamline & Monetize Comment Moderation Using AI According to research from Microsoft, 74% reports that the perception of a brand improves when it’s clear the company responds to customer social media queries. And yet the average response rate for brands is only 7%. Why are so many companies failing to engage with and deal with comments on social media and—more importantly—for agencies

How to Streamline & Monetize Comment Moderation Using AI According to research from Microsoft, 74% reports that the perception of a brand improves when it’s clear the company responds to customer social media queries. And yet the average response rate for brands is only 7%. Why are so many companies failing to engage with and deal with comments on social media and—more importantly—for agencies

Pinterest for Retail: Social Media Marketing Tactics That Work Now, Pinterest has nearly 500 million users worldwide, and it generated over 3 billion in revenue in 2023. Retail social media marketers cannot afford to ignore this platform. And yet it remains elusive to so many between the recommended tall images to distributing content to boards within an account, aspects of Pinterest remain just different

Pinterest for Retail: Social Media Marketing Tactics That Work Now, Pinterest has nearly 500 million users worldwide, and it generated over 3 billion in revenue in 2023. Retail social media marketers cannot afford to ignore this platform. And yet it remains elusive to so many between the recommended tall images to distributing content to boards within an account, aspects of Pinterest remain just different

The Best Social Media Management Tool of 2024 (It May Surprise You) The number-one social media management tool in 2024 may not be the one that immediately comes to mind (yet). If you’re thinking of such legacy tools like Brandwatch, Hootsuite, Meltwater, or Sprout Social, you’ll need to think again. More than 10,000 marketers and social media management professionals have voted via ratings and reviews on G2.

The Best Social Media Management Tool of 2024 (It May Surprise You) The number-one social media management tool in 2024 may not be the one that immediately comes to mind (yet). If you’re thinking of such legacy tools like Brandwatch, Hootsuite, Meltwater, or Sprout Social, you’ll need to think again. More than 10,000 marketers and social media management professionals have voted via ratings and reviews on G2.

How to Deal With Difficult Clients of Social Media Agencies For most social media agencies, learning how to deal with difficult clients is part of the job. If you’re fortunate, you can identify red flags and opt out of working with particularly challenging clients before they become problematic. But even the best clients have moments of expecting impossible results or making unreasonable demands at the

How to Use Influencer Marketing for Retail | Social Pulse Podcast, Ep. 1 The influencer marketing has grown into a 21 billion dollar industry, which likely isn’t a surprise to you. What may be a surprise is that 60% of brands work with at least 10 influencers. That’s a lot of external advocates to have to identify, manage, build processes for, and execute campaigns with. Building out a