How Retail Marketing and Digital Agencies Changed After the Pandemic What impact did the global lockdown due to the pandemic have on retail marketing and ecommerce? And how have agencies adapted since? In the latest episode of Social Pulse Podcast: Agency Edition, Kristina Kleymenova and Myriam Kader discuss those answers and more about agency life. You can listen to the entire podcast below or read

How to Stop Guessing and Start Winning With Social Listening Without a clear vision of what your competitors are doing—what content they’re putting out, how their audience is responding, and the sentiment around their brand—your marketing strategy can quickly become a shot in the dark. This lack of insight is more than a minor inconvenience. It’s a substantial obstacle that can slow your growth and

Advanced Advertising Strategies for the Cookieless Era Digital ad revenue is expected to exceed 600 billion worldwide this year. Yet—despite such a lucrative and growing industry—it seems like it’s never been more challenging to be a paid ads manager or consultant. We talked in a previous episode about iOS changes, cookies going away, and all the other challenges and changes facing digital

Why Using GIFs Can Make a Huge Difference in Your Social Media Communications Finding new ways to capture your audience’s interest is becoming harder than ever on social media. A whopping 62.% of the world’s population uses social media, clocking in an average of 2 hours and 23 minutes, according to Smart Insights. What can you do to get people to notice your content and stay engaged with

How StreamYard Scaled Customer Service With One Tool StreamYard, a top live-streaming platform, relies heavily on social media to connect with users and promote its services. As StreamYard‘s reputation and user base skyrocketed, so did its engagements and social conversations. Those online interactions ranged from fun, casual, interactions all the way to detailed technical support inquiries. Joann…

The Shift to Connection-Based Social Media Marketing Ever felt bombarded by ads the second you scroll through your social media? What if instead, you found posts that resonated with your personal experiences or content that genuinely made you feel connected to a brand? Would you be more inclined to stay loyal to that brand? In this episode of Social Pulse Podcast: Retail,

Agorapulse vs Sprinklr: Which Social Media Tool Is Better for You? Are you looking for an all-in-one social media management solution that’s easier to use than Sprinklr Social? Or maybe you’re nervous after the recent Sprinklr layoffs? Agorapulse might be your answer to a Sprinklr alternative. Let’s examine the two tools side-by-side: Agorapulse vs Sprinklr. To avoid appearing too biased due to our being Agorap…

Agorapulse vs Brandwatch: Which Is the Better Social Media Tool? When your team depends on social media to build brand awareness, connect with customers, and sell products and services, you need a reliable and cost-effective tool to manage your efforts. Choosing the wrong one can mean wasted time, missed metrics, and unnecessary spending. Agorapulse and Brandwatch are both social media management tools that h…

How to Structure Your Agency to Win Using EOS Think back to when you first started your agency. You discovered in yourself a real passion and a talent for helping other businesses with their marketing and you found success with client after client. But then you also discovered the realities of running a business, team meetings, net terms, hiring and firing, and managing employees.

Who Wins This Agorapulse vs Dash Hudson Matchup? Choosing the right social media management tool can make a huge difference in a business’s online presence and bottom line. Choosing the wrong tool, on the other hand, can throw hundreds of hours and dollars down the drain. If Agorapulse and Dash Hudson are on the shortlist for social media management, picking the right tool

How to Secure a Bigger Social Media Budget in 2024 Is 2024 the year for securing a bigger social media budget? Recession concerns are looming, with 64% of marketers viewing it as the biggest threat to 2024 strategies, while 41% cite inflation and the cost-of-living crisis as major challenges. Even so, 61% of marketers expect better business performance in 2024, with 41% anticipating increased ma…

Product Feed Management Helps Retailers Succeed on Social Media The following transcript is highlights taken from the latest episode of the Social Pulse Podcast: Retail Edition with host Mike Allton. Listen to the full episode below or read on for the recap. Mike Allton: Welcome to our chat with Jenna Galardi from Feedonomics. We’re going to be digging deeply into social commerce, selling where

How to Easily Schedule Instagram Stories From Your Laptop Want to schedule Instagram Stories from your laptop? There’s a simple and easy workaround that can help you schedule your Instagram Story in no time. More and more people and brands are using Instagram Stories every day. In fact, there are now over 500M active daily users for Instagram Stories. But, just as with normal

MarTech: Where It’s Been and What to Expect in 2025 and Beyond The marketing technology landscape has now exploded to over 14, 000 products and solutions covering everything from advertising to social media and relationships from business intelligence and interactive content to data visualization and compliance and privacy. How do we process all this rapid growth and what takeaways can we glean from the pas…

The Fully Remote Agency: Challenges and Opportunities Whether you’ve intended to build a fully remote agency or that’s your goal, managing remote employees has its own challenges and opportunities to say nothing of being remote yourself as an agency owner. How do you line up clients? How do you ensure communication within your team? How do you even juggle time and time

State of Community Management Report: 2024 Trends from 22M Posts If you’re a social media manager, you know the role is far more than what meets the eye. Your friends may think social media management is about crafting the perfect meme. Your family might be convinced you’re glued to your phone “just for fun.” But you understand the truth: At the heart of social media

Writing for Social Media: Your 5-Point Checklist Your social media strategy may include brand awareness, lead generation, or customer retention. Those factors are all achieved through one thing: excellent social media writing skills. Social media content writing includes short tweets, Instagram captions, and long-form LinkedIn posts and articles, TikTok and YouTube short scripts. And let’s res…

How Bulk Publishing Can Transform Your Worklife for the Better When you manage a busy social media calendar or juggle content for dozens of social profiles, ideally, your focus should be on creating engaging content that hits key marketing goals. You shouldn’t have to spend the better part of your day handling administrative tasks. But without the right tech, your role could easily become less

How to Connect With Your Audience Welcome back to Social Pulse Podcast: Retail Edition, where we’re digging into the challenges, successes, and stories of social media and community professionals in the industry, just like you. Subscribe to gain valuable insights that you’ll be able to apply to your own work and social presence from each and every episode. Listen to the

The Agency Owner’s Dilemma: How to Replicate Themselves Perhaps a partner started your agency years ago because you discovered you had a real talent and a passion for helping your business clients with certain aspects of their marketing. You brought on one client and then another before you knew it, you had a full blown agency up and running. As you’ve hired more