How B2Bs Can Use LinkedIn for Crisis Communication and Management LinkedIn offers organizations a valuable communication platform for B2Bs and stakeholder outreach during times of crisis. But with an audience that expects professional communication, the pressure is on to be strategic with crisis communication on the social media platform. Here’s how B2B marketers can use LinkedIn for crisis management and indu…

How a Rock ‘n’ Roll DJ Is Revolutionizing AI and Digital Marketing Creating content that resonates emotionally with consumers remains a significant challenge for a lot of brands like yours—despite using various tools and strategies, many marketers might find that their campaigns are falling flat. That frustration grows as they realize their content lacks the emotional depth needed to make a lasting impact. All …

Pinterest Power: Unlocking the Untapped Potential for Hospitality Brands With its focus on visual content, travel inspiration, and planning, Pinterest is tailor-made for the hospitality industry. But why aren’t more hospitality brands taking advantage of this platform? Our Social Pulse Podcast: Hospitality Edition guest Peg Fitzpatrick joins Agorapulse’s Chief Storyteller Mike Allton to explore why this platform is s…

Festive Social Media Campaigns for the Holidays: Tips for Retailers For most retailers, the holiday season is the most wonderful time of the year. The average business generates 26.8% of annual retail sales. Yet between holiday promos and ad campaigns, this season can easily become the most competitive time of year. To meet Q4 sales goals for your retail business, you have to stand out

Small Agency, Big Results: The Impact of Early Engagement Competing with big national agencies is tough, especially when you’re smaller, maybe a regional player. But what if the secret to success lies in engaging with clients early and offering specialized services? Agorapulse’s Chief Storyteller Mike Allton sits down with Bob Case and Tim Trull from Lavidge, an agency that’s made waves by turning smal…

How Retailers Use Social Media to Alleviate Customers’ Holiday Stress Is there a word to describe the retail customer version of “road rage?” There should be! Customers often get stressed out by long checkout lines, many product choices, and unclear product information. This article shows how retailers use community management, content creation, advertising, and in-app shopping on social media to turn customers’ f…

What Sprinklr Reviews Reveal About the Social Media Management Tool’s Pros and Cons Whether you’re just starting to research social media software or you’ve narrowed down your list to a few options, reading Sprinklr reviews and learning about real users’ experiences can help you make a smarter decision. In this article, we’ll analyze over 1,000 Sprinklr Social reviews from sites like G2, Capterra, and TrustRadius. We’ll highlig…

Social Media on Autopilot: How to Reduce Your Workload With Agorapulse’s Automation Tools Social media managers have a lot on their plates. From coming up with content ideas and publishing posts to moderating engagement and analyzing reports, a typical social media manager’s to-do list never ends. So, how can you work faster and smarter? You can save a ton of time and reduce your workload by putting your social media

How to Engage With Travel Bloggers on Social Media: Guide for Hospitality Brands Sharing gorgeous photos of your hotel property and videos of your destination attracts tourists and drives bookings … but what if your hospitality business needs an extra boost? Consider partnering with travel bloggers. More than just great writers, many travel bloggers are influential content creators with highly engaged social media audiences….

The Consistency Formula: How to Achieve Steady Digital Marketing Success Are you frustrated with the rollercoaster results of your digital marketing efforts? One month you’re soaring. The next you’re scrambling, explaining the downturn. Achieving consistent results can seem like an elusive goal, compounded by factors outside your control. But is there a science to sustaining steady success in digital marketing? Today…

7 Time-Saving Agorapulse Integrations You Need to Try Working in social media means you have very little extra time to do anything. And so I don’t want to waste what precious little time you do have with a long-winded and pointless introduction… So why not get right to the point? Here are seven Agorapulse integrations that have made my social media management a

Why You Need to Customize Content for Multiple Social Media Platforms Posting the same content on all social media platforms might seem like an efficient strategy, but doing so can actually do more harm than good. In this post, we explain why this isn’t an effective strategy and offer our best tips and strategies on what you should do instead. (Agorapulse solves this problem by allowing

How to Spot Future Trends in Your Industry (Without a Crystal Ball) Spotting future industry trends before they take off can set you apart and help your brand stand out as a leader, not a follower. Here’s how you can identify upcoming trends and figure out which ones are worth your time and resources. How to Identify Industry Trends To get ahead of the curve, start with

Positioning for Impact: How to Dominate Your B2B SaaS Niche Are you finding it increasingly difficult to stand out in your agency’s niche? Despite all your efforts, does it feel like you’re just one among many agencies struggling to get noticed and capture that crucial market share? It’s a common predicament that many in the sector face where stellar services alone don’t cut through the

How to Handle Conflict and Misalignment Among Agency Partners When an agency owner wants to make an important decision on behalf of the agency, such as what services to offer, or even whether to sell the business, it’s their decision to make. But if you have one or more partners, now you have to reach a consensus. If you don’t have alignment among all

Exploring TikTok’s Advertising Platform & Certification Options TikTok sports over 170 million users and 7 million businesses in the United States alone. And, more importantly, on average, users spend a movie’s worth of time watching content daily, making it a treasure trove for marketers and advertisers. Users from every generation and background are highly engaged on the platform—both for entertainment, as…

Agorapulse vs Facelift Cloud: Which Tool Makes Sense for You? You want to make the right choice between Agorapulse and Facelift. To do so, you need to look at each one and see how its features align with your needs. We’ll share our findings from research via Capterra and G2. If you’re intrigued by that summary, read on. This article will unveil the differences between

How This Boutique Agency Saved 90% of Its Time Managing Social Jennifer Media Group had a huge problem: As the agency grew, it faced increasing challenges in meeting the needs of multiple clients. It wasn’t long before founder Jennifer Livingston realized she needed a comprehensive social media management platform to streamline operations and increase efficiency. Jennifer Media Group, a boutique marketing a…

Scaling Your Agency From 15 to 150+ People Our marketing agency clients and audience share with us that their number-one challenge is growing and scaling their agency. The task itself is hard. And so is figuring out what services to offer and market, how to adjust pricing to grow and attract new clients, and how to increase headcount accordingly. There are so many

Generative AI And Its Impact on Your Role In Retail Marketing Curious about generative AI and its impact in retail marketing? In the latest episode of Social Pulse Podcast: Retail Edition, AI experts and SaaS founders: Dustin W. Stout, founder of Magai, Kate Bradley Chernis, CEO of Lately, and Anne Cheng, CEO of Supercharge Lab discuss those topics with host Mike Allton, chief storyteller at Agorapulse.