How Interstates Saved 50% of Social Media Management Time Interstates, an electrical construction, automation, and engineering company, faced challenges aligning social media with its strategic goals. Complex collaboration workflows, fragmented tools, and the need to engage both clients and recruits made managing multiple platforms feel overwhelming for the company. After switching from Sprout Social t…

How Best Western Is Using Social Media to Rewrite Their Brand Story When was the last time you made a snap judgment about a hotel brand based on what you thought you knew about them from years ago or dismissed a property because of outdated perceptions? Changing those perceptions isn’t just about renovating properties or updating logos. It’s about strategically reshaping your brand story through social media.

Growing Strong: Balancing Expansion and Company Culture What happens to marketing agencies and company culture when you suddenly add a hundred new employees? How do you keep that same strong sense of who you are as a brand? Even when you’re acquiring another existing brand and all its employees and their existing ideas, a culture spinning a company through acquisitions is a

How to Sprinkle Extra Holiday Magic on Your Customer Loyalty Program With 65% of a company’s revenue coming from repeat business, loyalty programs work by rewarding returning clients and building deeper relationships. That’s why Disney, Walmart, Target, Nike, and 90% of all big brands now have them. But loyalty programs need a little festive cheer to incentivize spending and delight holiday shoppers. Here’s how t…

How to Craft a Cross-Location Campaign Using Social Media When your target audience resides in multiple locations across the country or around the world, a single marketing campaign can’t always speak to everyone. Between cultural differences and location-specific needs, messaging that appeals to customers in some regions may not resonate at all with others. With cross-location campaigns, you can creat…

Why Your Retail Brand Needs to Be on Threads Now (Before Your Competition) If you’re a retail brand on Threads, you’ve likely been watching its evolution since its launch last summer. Maybe you created an account early on but weren’t sure what to do with it. Maybe you’re still on the fence about whether it’s worth your time, or maybe you’ve been wondering if you’ve already missed the

Using Social Media for Market Research: Gain Insights Into Guest Preference What do tourists love most about your destination? What do guests wish your hotel offered? Which brand are they most likely to choose over yours? For hospitality brands, understanding guest preferences is crucial. But this process doesn’t have to involve guesswork. In many cases, you can rely on social media for market research. When you

How FMO Scaled Operations by +300% by Using Agorapulse FMO delivers exceptional client service in how they strategize, execute and manage their many client expectations. Empowered with Agorapulse, they are able to grow while they maintain that high, hands-on level of great client service. FMO is a marketing agency specializing in helping businesses navigate the complexities of digital marketing. The…

From Chaos to Clarity: How Agorapulse Transformed Digital Marketing Education at WSU Tech Krissy Buck, program director at WSU Tech, faced the challenge of rebuilding a digital marketing program from scratch for the higher education institution. After she integrated Agorapulse into her curriculum, she empowered students to gain real-world experience in managing social media for nonprofits and local businesses. Students could now use …

Cracking the Code: Essential Platforms for Hospitality Social Media ROI Imagine a world where your hospitality social media presence isn’t just a checkbox on your marketing list, but a powerhouse driving bookings, guest engagement, and brand loyalty. Picture your restaurant’s Instagram feed not only making mouths water but also filling tables night after night. Envision a digital strategy where every post, every twe…

How Hotels Can Use LinkedIn to Attract Talent and Keep Them Seasonal fluctuations, demanding work conditions, and limited career growth all make it difficult for hotels to hold onto great employees. Providing excellent service and keeping hotel operations efficient requires a skilled team. Yet an average turnover rate of 74% for the hospitality industry creates operational issues and drives up hiring cos…

From Social Overload to Mastery: How Fermob Streamlined Social Engagement with Agorapulse Fermob, a well-known outdoor furniture brand, faced the growing challenge of managing an expanding global presence on social media. Its fragmented accounts, lack of moderation tools, and inefficient content production created significant hurdles for the company. However, after the furniture brand implemented social media management tool Agorapul…

Bridging the Digital Divide: FinTech Marketing in a Traditional World Are you a FinTech or a B2B marketer struggling to convince your traditional management team of the value of digital marketing? Do you find yourself caught between the promise of innovative digital strategies and the resistance of executives who still cling to offline channels? You’re not alone. In today’s rapidly evolving financial landscape, ma…

The Secret Sauce of Retail Social Media: Empowering Employee Voices The challenge for many retail marketers is cutting through the noise on retail social media and establishing genuine connections with their audience while mega influencers and celebrity endorsements might generate buzz. They often lack the authenticity and local credibility that today’s consumers crave. How do you successfully implement an emplo…

Organize Your Content Ideas Better With Agorapulse’s Notes According to Forbes, 48% of content marketing is outsourced to agencies. This delegation often includes content writing, social media management, and graphic design. Agencies collaborating with brands need to utilize professional social media tools to schedule content and work with internal and external teams. So, have you discovered Agorapulse …

Monetizing Knowledge: How Agencies Can Create Passive Income What if there was a way to turn your agency’s expertise into a source of passive income? Do you wonder how agencies can create passive income in an industry where economic ups and downs are inevitable? Having a steady stream of revenue from intellectual property can be a game-changer. Agorapulse’s Chief Storyteller Mike Allton sits down

How This Agency Slashes Busywork and Keeps Long-Term Clients with Agorapulse Click Control Marketing is a digital marketing agency based in Grand Blanc, MI. The agency provides advertising, social media, and marketing management services to businesses of all sizes. It takes pride in driving growth and profitability for its clients. The Challenge: Growing Beyond Spreadsheets Back in 2015, Katie Saglimbene was managing dir…

Unlocking LinkedIn: How Your Agency Can Master Lead Generation Top agencies need a reliable system for client acquisition that goes beyond referrals and partner programs. Fortunately, your agency can use LinkedIn for lead generation, with tools to tap into a steady stream of new clients. From organic strategies to paid acquisition, LinkedIn has tools that fit your approach and your budget. In this article,

Unconventional Social Media: Hospitality Success with Corkscrew Thinking Have you ever been frustrated by social media algorithms that seem to work against you? Struggled to capture your audience’s attention amidst a sea of similar content? There’s a way to break free from these challenges to innovate and inspire your social media strategy through unconventional thinking. Our Social Pulse Podcast: Hospitality Edition…

Unraveling B2B Social Media: Unique Challenges, Powerful Solutions Do you wonder why strategies that work for B2C brands fall flat for your B2B? Many B2B social media managers face challenges that can leave them feeling frustrated and unsure of how to proceed: How do you create engaging content for a seemingly dry industry? How do you measure ROI when your sales cycles are