iPhone 15 Demand Predicted to Be Lower Than iPhone 14: Are You Planning to Upgrade? Apple analyst Ming-Chi Kuo today predicted that demand for the iPhone 15 series will be lower than that of the iPhone 14 series this year. Kuo said the lower demand could make it challenging for Apple suppliers to grow revenue in the second half of 2023. The upcoming iPhone lineup should consist of the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, …

Kuo: New AirTag Likely to Enter Mass Production in Late 2024 Apple suppliers will likely begin mass production of a second-generation AirTag in the fourth quarter of 2024, according to new information shared by Apple analyst Ming-Chi Kuo. The current AirTag launched in April 2021 and is priced at $29. Kuo believes the new AirTag will have better integration with Apple’s upcoming Vision Pro headset, as pa…

DJI Debuts Osmo Action 4 Camera DJI today announced the launch of the Osmo Action 4, a new action camera that DJI describes as the ultimate companion for adventure enthusiasts and thill seekers. Designed for capturing action shots, the Osmo Action 4 features an improved 1/1.3″ image sensor compared to the prior-generation Action 3. It continues to include an f/2.8 aperture, a…

College Football Could Be Coming to Apple TV+ as Apple Courts Pac-12 Apple appears to be working on a deal to secure the rights to college football games, as it has proposed a deal to the Pac-12. According to ESPN, Pac-12 commissioner George Kliavkoff on Tuesday presented the conference with a potential subscription-based Apple streaming deal. The Pac-12 television contract expires after this school year, giving…

Svalt Debuts New Heatsink Cooling Docks for MacBook Pro Dock and stand accessory company Svalt this month introduced three new cooling docks that are designed for Apple’s line of MacBook Pro machines. The Cooling Dock DHCR, Cooling Dock DHC, and Cooling Dock DHCx are designed to be used with Macs in clamshell mode. Priced between $220 and $280, the docks are carved from solid aluminum to transfer he…

Apple Launches ‘Pay the Apple Way’ Advertising Campaign Apple recently launched a new advertising campaign to promote its Apple Pay payment method, using the “Pay the Apple Way” slogan on billboards, social networks, and more. The “Pay the Apple Way” messaging is meant to demonstrate the ease of using an iPhone or Apple Watch to make a purchase without the need to pull out a card from a wallet. Appl…

The Best Back to School Deals on Apple Products We began tracking the best back to school accessory deals yesterday, highlighting discounts from companies like ZAGG, Belkin, AT&T, Anker, Office Depot, and more. Today, we’re shifting focus to track all of the best back to school sales you can shop on Apple’s own products, including low prices on AirPods Pro 2, MacBook Air, iPad, AirTag, and mo…

Apple Watch Ultra 2 Again Rumored to Be Available in Black Titanium The second-generation Apple Watch Ultra will be available with a black titanium case, according to a previously-accurate leaker known as ShrimpApplePro. The new Ultra will also remain available in its existing “Natural” titanium finish, the leaker said. Mockup of a black Apple Watch Ultra via ShrimpApplePro Bloomberg’s Mark Gurman recently said …

Twelve South Launches More Affordable Curve SE Stand for Mac Notebooks Popular accessory maker Twelve South today announced the launch of the Curve SE, an aluminum multi-piece stand that builds on the original Curve MacBook Stand. The three pieces of the Curve SE snap together so you can position your MacBook at the ideal ergonomic height. It can be used alongside a secondary display like the Studio Display, and y…

Apple TV+ Shows Now Available to Watch on Air Canada Flights Air Canada today announced that its in-flight entertainment system now offers a selection of Apple TV+ shows for free on airplanes equipped with seat-back screens, allowing passengers to watch episodes of Ted Lasso, Severance, Foundation, The Morning Show, and other original content from the streaming service. Air Canada said it is the second ai…

Apple Watch Series 9 Rumored to Have New Pink Color Option The upcoming Apple Watch Series 9 will feature the same design as the Series 8, with 41mm and 45mm case sizes, but a new pink color will be available for the aluminum model, according to info shared today by a previously-accurate leaker known as ShrimpApplePro. Pink will be a fifth color option for the aluminum Series 9 alongside the existing M…

iPad Mini 7 Could Be Coming Later This Year The seventh-generation iPad mini appears to be in the works at Apple, according to the leaker known as “ShrimpApplePro.” In a thread of tweets that included details about the Apple Watch Series 9 and second-generation Apple Watch Ultra, the leaker said that they have seen evidence that at least one new iPad model is coming, likely the seventh-g…

Mophie’s 3-in-1 Travel Charger With MagSafe Returns to Apple Store Mophie has resolved the intermittent charging issues plaguing its 3-in-1 Travel Charger with MagSafe, and the accessory is now once again available to purchase on Apple and ZAGG’s websites. The accessory was removed from both storefronts in mid July following widespread reports from users unable to get their iPhone, AirPods, and Apple Watch to h…

Anker’s Latest ‘Prime’ Lineup Includes Wall Chargers, Desktop Chargers, and Power Banks Anker is introducing a number of new charging accessories in its higher-end Anker Prime lineup today, including multiple variants of wall chargers, desktop chargers, and power banks. In the traditional wall charger category, Anker is launching two new options with GaN technology and folding prongs (U.S. versions only) to enable compact form fac…

Apple Announces Alliance With Adobe, NVIDIA, and Others to Develop Pixar’s 3D Standard Apple today announced that it is working with Pixar, Adobe, Autodesk, NVIDIA, and Linux to promote and develop Pixar’s 3D Universal Scene Description technology. Open Universal Scene Description (OpenUSD) was created by Pixar Animation Studios as a 3D scene depiction technology that promises significant interoperability among tools, data, and w…

Samsung Begins Mass Producing OLED Displays for iPhone 15 Apple’s main OLED supplier Samsung has received mass production approval for the displays for all four models in Apple’s iPhone 15 series, which are expected to be released in September. Korean-language based The Elec reports that Samsung Display was granted approval on August 1, ahead of rivals LG Display and BOE. LG Display, which is supplyin…

Apple Reportedly an Ideal Partner to Distribute ESPN, But Deal Unlikely Apple is one of several tech companies on Disney’s radar as the media giant looks for a strategic partner to help expand distribution of ESPN, according to the New York Post. However, the report does not indicate if Disney has actually held discussions with Apple, and there are a few reasons why a sports partnership between the companies is unli…

Second macOS Sonoma Public Beta and Revised Developer Beta Now Available Apple today provided the second beta of the upcoming macOS Sonoma update to its public beta testing group, allowing non-developers to test the new operating system ahead of its fall launch. The new beta comes a little over two weeks after Apple released the first beta. In addition to the new public beta, Apple has also released a revised versio…

Apple Releases Second Public Betas of iOS 17 and iPadOS 17, Revised Developer Beta Apple today seeded the second betas of iOS 17 and iPadOS 17 to public beta testers, allowing non-developers to test the software ahead of its launch. The second beta comes a little over two weeks after the first beta. The second public beta features the same content that’s in the fourth developer beta released last week, although Apple has also …

Video: 15 Hidden iOS 17 Features You Need to Know About Along with major additions like StandBy mode, Live Voicemail, Contact Posters, and NameDrop, there are dozens if not hundreds of smaller, lesser known features that Apple is adding in iOS 17. Subscribe to the MacRumors YouTube channel for more videos. In our latest YouTube video, we rounded up a list of 15 features in ‌iOS 17‌ that you might n…