Apple Argues iMessage Isn’t Popular Enough in the EU to Be Regulated Apple argues that iMessage is not sufficiently popular to be classified as a “gatekeeper” under EU law, the Financial Times reports. The discussion comes ahead of the publication of the first list of services to be regulated by the Digital Markets Act (DMA). The legislation introduces new rules that apply to tech giants that meet its “gatekeepe…

Google Mocks iPhone 15 and Late USB-C Adoption in Latest Ad Google has expanded on its #BestPhonesForever ad campaign with a new video titled “Spa Day” in which it pokes fun at the iPhone 15’s implied lack of headline features and its expected adoption of USB-C in lieu of a Lightning port. In the ad, an iPhone and a Pixel are depicted relaxing in a tranquil spa amid towels and candles, idly chatting to…

Apple to Acquire Major Classical Music Label BIS Records Apple will acquire the major Swedish classical music record label BIS Records, intending to fold it into Apple Music Classical and Platoon. BIS Records was founded in 1973 by Robert von Bahr. The label focuses on a range of classical music, with particular focus on works that are not well represented by existing recordings. It is an award-winni…

India on Course to Be Among First iPhone 15 Launch Markets Apple aims this year to release the iPhone 15 in India at the same time as its global launch in mid-September, based on local reports. According to sources who spoke to The Economic Times, Apple is on course to narrow the lag between the iPhone’s global launch to a few days, if not a achieve a simultaneous reveal in India. In recent years, ini…

Apple to Launch ‘Low-Cost’ MacBook Series Next Year to Rival Chromebooks Apple is developing a low-cost MacBook series to compete with Chromebook models in the education sector that could be launched as early as the second half of 2024, claims a new report out of Taiwan. Photo by Wes Hicks on Unsplash According to DigiTimes’ industry sources, Apple will likely launch the new product line to differentiate it from the…

Apple Watch Leather Bands May Be Discontinued for Series 9 Late last month, rumors suggested that Apple plans to eliminate leather cases for the iPhone 15 lineup, and today we are hearing that Apple Watch leather bands may also soon be phased out as part of a fresh sustainability push by Apple. Bloomberg’s Mark Gurman believes that Apple will “begin moving away from leather on its Apple Watch bands as w…

iPhone 15 Pro Expected Next Week With These 12 New Features Apple is expected to unveil four new iPhone 15 models at its event on Tuesday, September 12, and the devices will likely be available to pre-order starting Friday, September 15. All four models are rumored to be equipped with a USB-C port and the Dynamic Island, while many additional features are expected for the Pro models, including a titanium…

Apple Claims Vision Pro SDK Downloads Exceeded Expectations Amid Developer Lab Attendance Concerns Downloads of the visionOS software development kit (SDK) apparently surpassed Apple’s expectations, despite previously reported concerns about developer interest in the Vision Pro headset. In an interview with Digital Trends, Apple executives indicated that there has been a high level of interest in Vision Pro from developers. The affirmation c…

‘Major Price Hike’ Again Rumored for iPhone 15 Pro Models The iPhone 15 Pro and ‌iPhone 15 Pro‌ Max could see a “major price hike” compared to their predecessors, according to DigiTimes’ senior analyst Luke Lin. While the iPhone 15 and 15 Plus are expected to maintain their pricing similar to the current models, the Pro models could see significant cost adjustments due to their new titanium chassis an…

Future ‘iPhone Ultra’ Model Could Capture Spatial Photos and Videos for Vision Pro Headset A future “iPhone Ultra” model could capture spatial photos and videos to be displayed in Apple’s Vision Pro headset, according to a rumor shared by a Weibo account with a proven track record for disclosing accurate information about Apple’s plans. The camera configuration of a future “‌iPhone Ultra‌” model released after the launch of the Visio…

OLED iPad Pro to Include 4TB Storage Option, Claims Questionable Rumor Apple will offer next year’s OLED iPad Pro models with a 4TB storage option, according to a new rumor coming out of Asia. According to news aggregator account “yeux1122” on the Korean Naver blog (via @Tech_Reve), Apple will double the storage capacity of the next-generation iPad Pro models compared to its current 11-inch and 12.9-inch iPad Pro,…

What Not to Expect at Apple’s ‘Wonderlust’ September 12 Event Apple’s annual fall event takes place on Tuesday, September 12, when it is expected to unveil the new iPhone 15 and iPhone 15 Pro lineup, an Apple Watch Series 9, and a second-generation Apple Watch Ultra. It may also make some additional new products available, but there are a handful of rumored upcoming devices that we don’t expect to make an …

iOS 17 and iPadOS 17 Likely to Be Released Simultaneously This Fall, Unlike Last Year Apple is expected to release major software updates for iPhones and iPads simultaneously this month, unlike last year’s staggered release of iOS 16 and iPadOS 16. That’s according to Bloomberg’s Mark Gurman. The well-connected reporter’s sources within Apple tell him the company is considering the eighth betas of iOS 17 and iPadOS 17 to be the …

Apple Apparently ‘Got Close’ to Launching a 14-Inch iPad This Year Apple “got close” to releasing an all-new 14-inch iPad model this year, Bloomberg’s Mark Gurman reports. In his most recent “Power On” newsletter, Gurman said that Apple has been exploring the concept of an even larger ‌iPad‌ since 2021 and almost released a 14-inch model, in what would have been the biggest ‌iPad‌ to date, this year. Now, ther…

Gurman: New Magic Keyboard for iPad to Feature Aluminum Top Case Apple’s next-generation iPad Pro will launch alongside a redesigned Magic Keyboard accessory that makes the device more laptop-like, according to Bloomberg’s Mark Gurman. Last week, Gurman outlined how Apple was working on a redesigned Magic Keyboard for the ‌iPad Pro‌ that makes it “look even more like a laptop than the current setup” thanks t…

Upcoming USB-C AirPods Pro Not Expected to Include Any Other Hardware Changes Apple plans to update AirPods Pro with a USB-C charging case during its “Wonderlust” iPhone 15 event on Tuesday, September 12, but no other hardware changes to the earbuds are expected, according to Bloomberg reporter Mark Gurman. Writing in his latest Power On newsletter, Gurman says he believes Apple will eventually add USB-C ports to all Air…

iPhone 15 ‘FineWoven’ Cases May Match New Magnetic Apple Watch Band and Come in 10 Color Options Apple’s upcoming “FineWoven” cases for the iPhone 15 lineup, designed to be a replacement for its leather cases, will match a new Apple Watch band and be available in ten different color options, according to the device collector and leaker known as “Kosutami.” In a recent tweet, Kosutami explained that the new line of cases will be available i…

Top Stories: Apple Event Announced for iPhone 15, New Apple Watches, USB-C AirPods, and More Apple’s most important event of the year has finally been confirmed, and we’re looking forward to new iPhones, Apple Watch models, and more. In the run-up to the event, we’re continuing to hear more tidbits about what to expect for the major new hardware, as well as some other smaller announcements Apple may have in store, so read on for all th…

Elon Musk’s SpaceX to Launch Satellites for Apple’s Emergency SOS Feature on iPhones Apple satellite partner Globalstar is paying Elon Musk’s SpaceX to launch new satellites that will be used to update the communication network for the Emergency SOS via Satellite iPhone feature, reports Nola. Globalstar will pay SpaceX $64 million according to the details of the arrangement, which were disclosed in an SEC filing. Payments will …

PSA: Don’t Buy an iPad Right Now, New Models Coming in 2024 If you’re in the market for a new iPad, you might want to go ahead and hold off. Apple hasn’t introduced updates to any of its ‌iPad‌ models in 2023 so far, and rumors suggest that refreshes aren’t coming until 2024. Subscribe to the MacRumors YouTube channel for more videos. MacRumors videographer Dan Barbera recaps all the latest ‌iPad‌ rumors…