Apple Set to Become First $4 Trillion Company Apple is on the brink of becoming the first company in history to surpass a $4 trillion market valuation, Fortune reports. Apple’s stock (AAPL) has nearly risen 40% in 2024. Before the markets opened on December 27, Apple’s market capitalization stood at $3.92 trillion, leaving the company just a modest surge in stock value away from the unprec…

Apple Stops Selling iPhone 14 and iPhone SE in More EU Countries Starting today, the iPhone 14, iPhone 14 Plus, and third-generation iPhone SE have been fully removed from Apple’s online store in most EU countries, due to an imminently-effective regulation that requires smartphones with wired charging capabilities that are newly placed for sale to be equipped with a USB-C port in the EU. The trio of iPhone m…

Apple TV+ Shares ‘Severance’ Season 2 Sneak Peek Apple has released the first eight minutes of the highly anticipated Severance season two premiere as a special preview for Apple TV+ subscribers, following the show’s nearly three-year hiatus. The exclusive preview, now available in the ‌Apple TV‌ app under the Bonus Content section of the Severance page, gives fans their first look at the nex…

Best Apple Deals of the Week: AirTag 4-Pack Hits Low $69.99 Price, Plus Deals on Apple Watch and More Christmas has come to an end, and with it many of the season’s biggest discounts have expired. However, you can still find some great deals on Apple products today, including an all-time low price on the AirTag 4-Pack, as well as some solid deals on Apple Watch and MacBook Air. Note: MacRumors is an affiliate partner with some of these vendors. …

6 iPhone Camera Tips to Enhance Your Photography Skills Apple’s latest iPhones include several headline camera features that are worth using, such as Portrait Mode and Photographic Styles. But if all you want to use is the standard photo mode, there are still several tools and settings that can improve the composition of your pictures and help you capture the perfect shot using more traditional techn…

Apple Teases Apple TV+ Surprise on January 4 and 5 Apple this week began teasing some kind of upcoming Apple TV+ surprise that’s set to happen on January 4 and January 5, telling customers to “stay tuned” and “save the date” in social media posts. Apple’s images have a tagline that says “See for yourself,” but it isn’t clear what Apple has planned. Some users on Reddit have speculated that Appl…

Apple Announces Japanese New Year Promotion With Exclusive AirTag Apple today announced the upcoming launch of its annual New Year promotion in Japan, providing customers with a free Apple gift card worth up to ¥30,000 with the purchase of eligible Apple devices. Customers in Japan can get an Apple gift card when shopping at Apple from January 2 to January 5, and as a bonus, the first 50,000 people to purchas…

ChatGPT Experiencing Outage OpenAI’s popular ChatGPT service is experiencing an outage at the current time, according to the company’s website. A system status page says that there are high error rates for ChatGPT, APIs, and Sora. According to OpenAI, the problem has been ongoing since 11:00 a.m. Pacific Time, and it is the result of an “issue caused by an upstream provid…

Apple Watch Will Motivate You to Meet Your 2025 Fitness Goals, Apple Says in New Ad Apple today shared a new ad promoting the Apple Watch Series 10, linking it to the tradition of setting New Year’s resolutions. In the spot, Apple explains that the second Friday of January is when most people stop meeting their goals, suggesting that the Apple Watch can provide the necessary motivation to keep going. “This year, what if a li…

Just Got a New iPhone 16? How to Use All the New Features We’re guessing there have been quite a few iPhone 16 models gifted to lucky recipients over the holidays. If you’re the new owner of one of Apple’s latest models, then keep reading. Whether you’re upgrading from an older iPhone or completely new to the devices, this article will help you get the most out your iPhone 16, iPhone 16 Plus, iPhone 16…

iOS 18.2.1 for iPhone Now Confirmed as iOS 18.3 Beta Testing Continues Following our report that Apple is internally testing iOS 18.2.1 for the iPhone, an anonymous social media account with a proven track record of sharing iOS-related information has revealed the upcoming software update’s build number: 22C161. With the build number now known, the update is now confirmed. When the anonymous account shares a bui…

Apple Explains Why It Doesn’t Plan to Create a Search Engine Apple’s senior vice president of services Eddy Cue has explained why the iPhone maker does not plan to create a search engine like Google. In a declaration filed with a U.S. federal court in Washington, D.C. last week, Cue said Apple is against the idea for the following reasons: The development of a search engine would cost Apple “billions of…

Here Are the Three Apple Products You’re Most Likely to Unwrap This Christmas With such a wide array of products now available, Apple devices will be under the Christmas trees of many families this season. However, there are three that are most likely to be there. According to Piper Jaffray surveys, Apple is constantly among the most desired brands among teens, appearing in 10% of all holiday wish lists, far ahead of com…

AirTag 2 Launching Next Year With These New Features Apple is expected to release an AirTag 2 next year, and a few new features and changes have already been rumored for the item tracker. Below, we recap what to expect from the AirTag 2: The new AirTag is expected to be equipped with Apple’s second-generation Ultra Wideband chip for longer range. The chip debuted last year in the iPhone 15 and t…

$99 Apple TV Might Make a Comeback Next Year A new Apple TV streaming box is rumored to launch next year, and there is a possibility that the device’s U.S. pricing will start at just $99. Shortly after the current Apple TV 4K model launched in October 2022, Apple supply chain analyst Ming-Chi Kuo predicted that the next Apple TV would be “more affordable” than the current model. He said a…

Popular iPhone Camera App ‘Halide’ Gaining Three New Features in 2025 Lux, the developers behind Halide and Kino, have announced their plans for Halide 3.0, a major update slated for release in 2025 with a series of new features. Halide “Mark III” is set to gain one-tap color grading. Color grading has been a highly requested addition since the launch of Process Zero, Halide’s proprietary image processing system, …

Apple’s Historically ‘Bumpy Relationship’ With Nvidia Detailed in Report Nvidia has become one of the world’s most valuable companies thanks to strong demand for its artificial intelligence (AI) server chips from big tech companies like Amazon, Microsoft, and Google. However, one tech giant that is not a major Nvidia customer is Apple, and a new report attempts to explain why this might be. The Information’s Wayne Ma…

5 iPhone Camera Features to Try Out This Holiday Season Over the holiday season, capturing photos and videos of the festivities with family and friends is an important activity for many. The iPhone has a suite of camera features that can significantly elevate the quality and creativity of your holiday photos and videos. It’s easy to forget about many of the individual camera features the ‌iPhone‌ h…

Apple’s First Bezel-Free iPhone Unlikely to Be Ready for 2026 Launch Apple’s plans to create an iPhone with a completely bezel-free display are reportedly facing significant technical challenges, with a new report suggesting that the technology may not be ready by 2026 as previously hoped. Xiaomi’s 2021 Quad-Curved Waterfall Display concept phone Apple has seemingly been on a years-long quest to slim down the b…

Track Santa’s Journey From the North Pole Using Google’s Santa Tracker Have you been good this year? If so, you may be interested to know that Google has launched its annual Santa tracking feature, allowing Santa to be tracked in real time on his journey to the North Pole as he prepares to deliver presents to children around the world. Google’s Santa Tracker continues a two-decade tradition for the company, allowi…