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Personalization challenges for retailers – whats working for you?
Personalization challenges for retailers - whats working for you? Hi all, I manage marketing processes for a few retailers in Serbia, Croatia, and Romania, and boy personalization has been a challenge. Customers here want tailored experiences like product recs based on their browsing. But the big tools like Dynamic Yield and Optimizely feel out of reach with our budgets and GDPR headaches I’ve been experiment...
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