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eCommerce Marketing Measurement – MER vs ROAS
eCommerce Marketing Measurement - MER vs ROAS Hi everyone, the company I work for have send me to check some numbers of our eCommerce business and I have some issues with some of the expenses on ads and marketing. Marketing always talk about how great their MER (Marketing Efficiency Ratio = Total Revenue/Total ad spend) is like 30-40x and how efficient they are but whenever I poke into the...
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