Paid Ads versus Organic Content – Which is more important?

Paid Ads versus Organic Content - Which is more important? We are launching a new skincare brand in about 30 days and are working on our ads and social media strategy.
I am completely new to creating content on Ig - a few posts but no engagement, no likes no comments. What can I do about this? should I hire an agency/ freelancers who manages creating and posting contents? or most new ecommerce focuses ...

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