Meta Ads Platform Revenue Figures Completely Disconnected From Other Reporting Sources
Meta Ads Platform Revenue Figures Completely Disconnected From Other Reporting Sources We're an entirely ecommerce business. We run ads on Meta, Google Search, Bing Search, Youtube, etc. Spend is substantial(six figures+ annually on each) so sample size is large. We have 3 sources for reporting, each synced up with our ecommerce checkout.
Platform reporting (i.e. revenue #'s within Meta, Google Ads, etc.) Google Analytics 3rd par...