For those selling high ticket products – What are your marketing numbers until order?

For those selling high ticket products - What are your marketing numbers until order? I planned my cashflow according to 4 sales of 608 BRL (≈100 USD) a month and in this scenario my margin is ≈36%, due to the specific operational cost distribution. Meaning: if I sell more, my margin goes up. There is no marketing cost taken into consideration, so I might only work with SEO and organic. I fear not having any glue about the amount...

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