My Ecommerce is losing money.

My Ecommerce is losing money. We closed 2024 with a -9.5% in results. (Revenue-Shippings-Packaging-Fees-Infrastructure-Agency-Adv). ADV only is responsible for 34.3% of the spending (Meta and Google). Single brand Ecommerce Fashion B2C. How much does your spending in adv contribute to the overall spending?
submitted by /u/9SwordsOfAshura

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