Why does everyone claim to have the ‘secret sauce’ to going viral?

Why does everyone claim to have the ‘secret sauce’ to going viral? Every time I open social media, I’m bombarded by hundreds of different people claiming to have found the holy grail in grabbing attention in that crucial first few seconds that makes a difference between a view jail post and a viral post. So - is this real? Is there some secret that I’m missing? I mostly post videos to support my coloring book...

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