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Anyone experienced a Google Ads campaign that starts off effective (good CPC, good sales) then continually declines?
Anyone experienced a Google Ads campaign that starts off effective (good CPC, good sales) then continually declines? I'm testing demand on a new product using Google Ads, socials and social ads, and a shopify store. For the first few days, the Google Ads campaign was pretty effective. CPC below $1.00 and daily sales. Since then. the CPC has continually gone up to around $1.75 and sales have stopped. Does anyone have any insight on what could cause the worseni...
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