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Forcing to login to store: a customer’s perspective
Forcing to login to store: a customer's perspective I'm wondering why so many ecommerce stores use this pattern as it's clearly a shopping blocker.
I want to finalize the purchase: I have two options logging in in or buying as a guest. I don't remember the password, I don't care about the logging in in so I choose the "buy as a guest" option
The store detects that my email is already in their ...
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